Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Brian LaManna.

Brian is an Enterprise Account Executive at Gong, where he’s worked for the past 4 years crushing quota and winning his way into President’s Club. Prior to Gong he also served as a top AE at BrightEdge for 3 years.

Brian is also the Founder of Closed Won where he shares a newsletter, podcast, and sales playbooks, along with sharing his wisdom across LinkedIn and X. Needless to say, Brian has been winning the sales game for a long time and I’m excited to get his thoughts on what he thinks is working and what isn’t for B2B sales in 2025 and beyond.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.

Without further adieu, let’s dive in and get his thoughts.

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TOPICS:

00:00:00 Intro

00:02:16 Broken Outbound Model

00:15:48 Modern Outbound

00:21:53 AI in Sales

00:31:40 Modern Discovery

00:41:00 Differentiated Selling

00:50:01 ClosedWon.xyz

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QUESTIONS:

1. Is traditional outbound sales broken, dead, or dying? If yes, how so?

2. What’s actually working for outbound sales today?

3. What’s your take on AI in sales over the next 5-10 years?

4. What’s the key to successful discovery in modern sales?

5. How can sellers differentiate their offer in a crowded market?

6. What is Closed Won?

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LINKS:

Closed Won: https://closedwon.xyz 

Brian on X: https://x.com/BrianLaManna_ 

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.