Work to remove carbon from the atmosphere, transform the global economy to renewable sources of energy, repair broken ecological systems, and create safe havens for climate refugees is being done by countless, innovative people around the planet. One of these people is Kristian Rönn. With a background in mathematics, philosophy, computer science and artificial intelligence, Kristian and his team are helping organizations quantify their carbon footprint through a practice called carbon accounting. It’s a practice that is in its nascent stages, but will very likely become standard operating procedure for most companies around the world in the future.

In this interview, Kristian talks about his previous work studying global catastrophic risks - like like nuclear war, runaway artificial intelligence, and climate change - at Oxford’s Future of Humanity Institute. He goes on to talk about the work Normative - the company that he co-founded 10 years ago and where he currently serves as CEO - is doing to make carbon visible and how that fits into winning the fight against a warming planet. He finishes the interview by discussing how society can shift key measurements away from GDP to things like well-being and happiness and Kristian gives advice for business and government leaders wanting to use this conversation to make their organizations stronger.

Kristian Rönn is the CEO and co-founder of Normative. He is a thought leader within carbon accounting, with speaking engagements at COP and Davos, as well as appearances in media outlets like Bloomberg and Sky News. He has advised governments and international bodies, and has been officially acknowledged for his contribution to UN Goal 13 by UNDP. Before he started Normative he worked at the University of Oxford’s Future of Humanity Institute on issues related to global catastrophic risks, including climate change. In 2023, he was named one of Google.org’s “Leaders to Watch.”