In this episode of the Art of Franchise Marketing Podcast, host Erin Martin speaks with Lou Imbriano, a seasoned marketer with experience in sports and franchise marketing. Lou shares insights from his time as the Chief Marketing Officer for the New England Patriots, discussing how he transformed a transactional marketing approach into a relationship-oriented strategy that significantly increased revenue. He emphasizes the importance of understanding customer needs, leveraging data, and creating memorable experiences to foster loyalty. Lou also highlights the necessity of integrating sales and marketing efforts and the value of building strong customer relationships to drive referrals and business growth.