This week, Dave speaks with Simon Angove, CEO of Syndigo.

Syndigo’s acquisition of 1WorldSync marks a major shift in how brands and retailers manage product data, content, and the entire commerce experience.

In this episode, Simon breaks down the strategic rationale behind the deal, the growing complexity of the digital shelf, and why “every shelf” — from in-store to AI-driven discovery — now matters more than ever.

He also shares how AI is evolving from experimentation to real operational workflows, and what brands need to do today to stay competitive in an increasingly machine-driven buying environment.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker