CNN's Alice Stewart has worked on 5 Presidential Campaigns and many lower on the ballot. She shares her advice for how your campaign can win the media war!

What You’ll Learn from Alice Stewart In This Episode:

00:00 Podcast Introduction and Alice Stewart Bio

01:56 How Alice Stewart got started in politics

07:46 What’s the right mindset for candidates as they start trying to engage the media?

10:42 How should candidates set out to build productive relationships with the media?

14:26 Using media Rules of Engagement to benefit your campaign

18:00 Leveraging local media to increase your campaign’s visibility

25:29 What does it mean to be On/Off the record or On Background? How do you use those?

34:32 How do you strategically plan your media message?

38:34 What’s the right way to handle Crisis Communications?

52:20 Thank-you’s, Requests and Alice Stewart’s final words of wisdom