Sentenced to sixty-five years in a Texas prison, Damon West once had it all.
Damon West, M.S. Criminal Justice, is a college professor, internationally known keynote speaker and 3 x Wall Street Journal bestselling author. His bestselling business book, The Coffee Bean: A Simple Lesson to Create Positive Change, was listed by Forbes' in the "Top Twenty Books You Need to Read to Crush 2020."
His autobiography, The Change Agent: How a Former College QB Sentenced to Life in Prison Transformed His World, vividly tells how he transformed the pot of boiling water that is a Texas maximum-security prison into a pot of coffee.
At 20 years old, he was a Division 1 starting quarterback at the University of North Texas, when he suffered a career ending injury. He turned to hardcore drugs to cope with disappointments of life. After graduation, he worked in the United States Congress, was a national fundraiser on a U.S. Presidential campaign and eventually trained to be a stockbroker for United Bank of Switzerland (UBS). One day at UBS, he was introduced to methamphetamines; he became instantly hooked—and the lives of so many innocent people would forever be changed by the choices he made in order to feed his insatiable meth habit.
After a fateful discussion during his incarceration with a seasoned convict, Damon had a spiritual awakening. He learned that, like a coffee bean changing with the application of heat and pressure, he was capable of changing the environment around him. Armed with a program of recovery, a renewed faith, and a miraculous second chance at life, Damon emerged from over seven years of prison a changed man. His story of redemption, grit and determination continues to inspire audiences today.
The Coffee Bean message has inspired thousands. Damon's clients include hundreds of companies, such as Walmart, State Farm, Wendy's, Stryker, and sports teams like the Dallas Cowboys, Minnesota Timberwolves, Clemson, Alabama and Georgia. The U.S. Army has even incorporated the #BeACoffeeBean mindset into their resilience training. Damon's story has been featured both nationally and globally.
He is passionate about the Coffee Bean message and loves sharing how it changed his life and how it can change yours, too.
His most recent book, national bestselling Six Dimes and a Nickel, Life Lessons to Empower Change, introduces the principles and stories that allowed Damon West to rewrite his narrative and become one of the greatest underdog triumphs of all time.
His Wall Street Journal bestselling book, The Locker Room: How Great Teams Heal Hurt, Overcome Adversity and Build Unity, is being optioned for film adaptation.
His children's book, The Coffee Bean for Kids, is the genesis for Coffee Bean Clubs being started by students at schools all over America.
Today, Damon lives a life of recovery and service, sharing his story all over the world. Of all the hats Damon wears, however, the two most important to him are being a husband to Kendell and a stepfather to Clara.
Takeaways:
- The Darkest of Dark. Hopefully, none of us will ever have to face the type of environment that Damon had to face. In such an environment, survival would be an admirable goal. But remember all that Damon did in prison. He kicked a strong drug habit, he confirmed and brought his faith to a new level, and he sought to transform the environment around him – ALL while having to fight his fights while feeling the fear every single time. This goes to show that even if we've completely lost our way and find ourselves in a dark spot, anchorless – we can ALWAYS fight the good fight, get super intentional and turn things around – for ourselves and for those around us.
- The Uncommon Anchor. I think Damon did a good job of describing his uncommon anchor in the teaser at the start of this episode. He told us that we had to be intentional on a daily basis about our mental, physical, and spiritual well-being. Damon was also clear that his parents had given him this anchor with a solid upbringing. Damon didn't maintain it and so he lost it – leading to drugs, crime and eventually a life sentence. As we saw, Damon rebuilt his anchor. And so can we. But it's far better to avoid having to rebuild it by being massively intentional about our mental, physical, and spiritual selves on a daily basis. It may feel like we don't need it – like everything is good and going our way. That's exactly when we need to double down on strengthening our inner anchor based on the right things. So, when life punches – and it WILL punch – as it did with Damon's football career unexpectedly coming to an end – your anchor will be strong enough to keep you on a good path, instead of going sideways like Damon did for that rough period of his life.
- The Coffee Bean. First, what a great life lesson given by Damon's jail friend, Muhammad about being the coffee bean – doing the work to transform yourself for the better and then truly becoming the coffee bean by doing the same for those around you, despite the hot boiling water of adversity surrounding you. This message has influenced millions through Damon's books and speeches. Almost as important was what Damon said about Muhammad himself and the lessons he learned from him. Damon learned so much from this new friend because he was willing to listen to him – despite all the differences between the two including race, religion, and more. As Damon said, if we close ourselves off to people who are different than us, we risk missing these messengers in life from whom we can learn so much. The Coffee Bean lesson has positively impacted millions of lives, starting with Damon's – and none of it would've happened if Damon had refused to listen to somebody because he was different.
- Fighting your Fights. In addition to the Coffee Bean lesson, Mohammed shared another great life lesson with Damon as he tried to prepare him for prison life. "You don't have to win all your fights, but you must fight all your fights," he told Damon. This is simply a great mantra for life. We all know we won't win all of the challenges that come our way…but, to really live…to truly pursue our most complete and best selves – we need to FIGHT all of our fights…all of the challenges that come our way. If we live like this, no matter our record for all of our fights, we will have built a deep and strong anchor inside us, rooted in confidence, fulfillment, and the peace that comes with an unlimited belief in who we are and how we can handle all that comes our way.
Links:
Website: https://damonwest.org
Instagram/X: @damonwest7