Nowadays, more and more companies are sourcing their online content from content created by their customers. User-generated content has become the lifeblood of online and digital marketing because besides being miles more affordable, who else would you believe about a certain product besides other people who’ve bought the product? Chris Meade is the Co-Founder and Chief Revenue Officer of the game CROSSNET. Jaren Orton speaks to Chris about the beginning of their business, and how they made it big by sourcing user-generated content. Have you begun tapping into the wealth of user-generated content out there for you to use?