WINS and Wealth

Joanne Pasternack is Founder & CEO of Oliver Rose, a sports philanthropy and social impact consultancy focused on connecting athletes and properties with brands and non profits to spark real and sustainable change. A trained lawyer and former competitive figure skater, Joanne’s resume is impressive… including high visibility roles at the San Francisco 49ers, Golden State Warriors, and Special Olympics as well as advisory roles with Figure Skating in Harlem and the US Olympic & Paralympic Committee.

Joanne joins Amie in this episode to discuss how athletes should approach their transition into retirement, why athletes should NOT create their own non-profit, the dark side of Name, Image and Likeness in college sports, and how, with a little bit of up front work, athletes at all levels can build wealth, design their legacy AND leave their mark on society… by sharing their voices.

This podcast is produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater media. Learn more about WINS at https://www.wins.media.

Melanie Strong is a founding partner at Next Ventures, a venture capital firm focused on empowering passionate founders to set a new pace in human optimization. Prior to becoming a full-time VC and advisor, Mel spent her career building high-performing teams at Nike, where she held titles like VP of Global Brand Marketing for Nike Women and GM of Nike Skateboarding. In 2019, Mel co-founded NEXT VENTŪRES with Lance Armstrong with the intention of helping founders innovate quickly in the health and wellness space. 

In this episode, Mel discusses the importance of investing in disruptive technologies and FOUNDERS who will have a broad and positive impact on the future of human health and wellness. She shares that only 3% of venture capitalists in the US are women… a bleak statistic… and why it is important for women to embrace the conversation around growing their personal wealth. We share a few laughs about her propensity for WORK… and finally, Mel shares that, while leading your life with gratitude is not easy, it is the ONLY way to be truly fulfilled.

This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment and the greater media. WINS services are designed exclusively for woman-owned and led businesses. To learn more about WINS, visit https://www.wins.media.

Dr. Cheryl Robinson is an international speaker, founder, advisory board member, leadership coach, and regular contributor at ForbesWomen where she pens a column that showcases the stories of high profile businesswomen who have successfully pivoted in their careers.

In this episode, Cheryl gives us an inside look into the life of a Forbes Contributor, what she looks for… how she screens over 1500 pitches a month… and the notion that she prefers to read about STORY before PRODUCT. We discuss why it is so important for women to master their own story, find their WHY, and be prepared for the opportunity BEFORE it comes knocking.

This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment and the greater media. WINS services are designed exclusively for woman-owned and led businesses. To learn more about WINS, visit https://www.wins.media.

Odessa Jenkins is the Co-Founder & President of the Women’s National Football Conference and President at Emtrain, a workplace technology company that maps inclusive culture to behaviors in order to influence organizational change. As a disrupter in sports, Jenkins is paving the way to create inclusion and equity in sports for women and girls. She is striving to give them the opportunity to perform at the highest level… in all of their pursuits.

In this episode, Odessa and I discuss the WNFC’s streaming deal with Vyre Network, which will bring 100% of the league’s games directly to fans AND generate substantial sponsorship revenue for the league… their apparel deals with Adidas and Riddell which are elevating the image of women as pro football players to new heights… She shares that only 7% of women’s professional sports are being televised… and just how she believes we can change that. And Finally, she talks about her WHY, her personal mantras… and the importance of using the time you have to maximize your impact. - with Amie Sheridan

This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about the services WINS provides to woman-owned and led businesses, visit https://www.wins.media.

Jessica Smith oversees revenue generation for Angel City FC, the widely celebrated, celebrity-backed women’s national soccer team that will play in a brand new stadium in Los Angeles in 2022. Jess is responsible for the 10% sponsorship model where funds from each partnership benefit the club's pillars of Equity, Essentials, and Education. She is a proud Mom of two young girls, a skilled relationship-builder, and a business leader with a passion for designing revenue models with purpose.

In this episode, Jess talks about the influx of brands and categories that are putting their dollars behind Angel City… well before they have stepped foot on the pitch, how GenZ will influence the future of the sports sponsorship model… and why HER leadership strategy.. To always do what is right, NOT what is easy – has taken her far, as a parent AND a professional, in her journey to the top.

This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about the services WINS provides to woman-owned and led businesses, visit https://www.wins.media.

Meka White Morris is the Chief Revenue Officer for Major League Baseball’s Minnesota Twins. In her role as CRO, Meka is laser-focused on building strong teams that remain fiscally responsible while driving revenue and maximizing profits for the club.

In this episode, Meka discusses how the club is approaching the soon to be legalized sports betting in the state of Minnesota… the recent news of their Techstars Accelerator… and talks about her passion for talent development, diversity, and inclusion. — with Amie Sheridan

This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about the services WINS provides to woman-owned and led businesses, visit https://www.wins.media.

Catherine Carlson is the Chief Revenue Officer for the NFL’s Philadelphia Eagles. She is the point person tasked with driving revenue for the team through new sponsorship, media and premium opportunities.

In this episode, Catherine discusses how great storytelling is the difference maker for brand partnerships…. Why teams should strive to create world class experiences for their fans... a la the Disney Way… why networking BEFORE you need help is key to success in the sports business and… she shares the story of how she established credibility early on in her career as the only woman in the room...

This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.

Lauren Cochran is entering her ninth season with the Miami HEAT. As the Chief of Digital Marketing, she oversees a talented team that turns data into dollars. Under her leadership, the Heat has experienced massive growth in social audience and record-breaking sales in online retail.

In this episode, Lauren discusses how the Heat use their digital media strategy to move in lock-step with their players. She gives props to their in-house jersey design team, and talks about what it means to be one of the first arenas with a Cryptocurrency naming rights partner. Her life in the sports business has been nothing short of entertaining… as she shares some of her favorite stories from her journey into the executive suite.

This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.

Stefanie Rapp is the Chief Revenue Officer at Bleacher Report. She oversees all aspects of the sales and partner strategy across all of the company’s digital and social entities with an emphasis on serving as the primary liaison to all sports teams, leagues, brands and platforms.

In this episode, Stefanie shares her perspective on how a 24/7 sports media company, like B/R, can create new and engaging content even in the absence of live sports. She tells us how she has navigated HER career, and shares her mindset and approach to being one of the only women in the room.

This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.

Sue Thaden is CEO of not one, but TWO successful businesses. At age 30, Sue founded Client Resources Inc., an IT Staffing and Solutions firm based in Omaha, Nebraska. In 2015, Sue broke into the sports business as CEO of her second venture, From Now On, with the FanX app, a one-stop-shop mobile communications platform that now serves over 125 college athletic departments, high schools and championship events nationwide.

In this episode, Sue discusses her approach to leadership… the importance of infusing culture into business… her Get it Great motto… and the way to stay high value to clients by taking a team-first, service-driven approach. Being the generous leader that she is, Sue offers her advice to women who dream of being CEO of their own business someday.

This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.