Wisco Weekly

Wisco Weekly

By Dennis WiscoBusinessTechnologyEducation
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Wisco Weekly episodes

  • The New Relationship Between Mentor and Mentee feat. Giorgia Favaretto-Illig
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    Behind every great supervisor is a brilliant mentor that helped them learn the ropes. In previous episodes of Wisco Weekly, the power that mentorship has on shepherding new leaders in automotive has been discussed in passing with various guests. In this episode, host Dennis Wisco welcomes automotiveMastermind's Vice President, Giorgia Favaretto-Illig, to delve deeper into the phenomena of mentorship, and how companies are re-prioritizing creating space for mentor-mentee partnerships in order to bring up their next generation of leaders. This episode was recorded at the National Automobile Dealer's Association Conference at the Las Vegas Convention Center.
    Originally from Venice, Italy, Giorgia is the Vice President of Marketing at automotiveMastermind. Well-versed in global business and marketing, Giorgia holds a Bachelor of Arts in economics and business administration from The University of Venice CA'Foscari, a certificate in marketing from the University of San Diego, and is fluent in English, Italian, and French. Before joining the automotiveMastermind team in 2018, Giorgia was the Senior Director of Strategic Marketing and Operations with Thomson Reuters. At automotiveMastermind, Giorgia oversees brand, digital, and event marketing teams, collaborating with all units to ensure that the company's message is presented cohesively across channels.
    Giorgia is proud to be a leader in automotiveMastermind's endeavor to create a more formal mentorship program within the company. Inspired to get the program off the ground by her experiences participating as both a mentee and mentor, Giorgia brings more than a decade of experience in marketing, implementing marketing strategies, and cross-channel demand generation programs.
    Tune in to this episode as Dennis and Giorgia address the integral moving parts that contribute to starting a successful mentorship program. They explore the ins-and-outs of how companies within the industry can re-think the way they run their mentorship programs, and what makes for a productive mentor-mentee relationship. Most importantly, they discuss what mentorship programs bring to the table for industry leaders, and how the introduction of mentorship programs into the industry's leading companies are shaping the business models for the mobility of people and goods.
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    49 min
  • The Emerging 'Feedback' Economy feat. Ali Fawaz
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    The success of an automotive retailer's business has always been contingent on company values and rapport within the local community. With the rise of social media, businesses encounter new challenges in marketing as reputation moves away from the business's self-crafted image and instead to a feedback-economy that depends upon consumer reviews on platforms like Google, Yelp, and Twitter. In this episode, host Dennis Wisco comes to you with Reputation.com's, Mr. Ali Fawaz, from the National Automobile Dealers Association conference at the Las Vegas Convention Center to discuss ratings and reviews, reputation management, and the data science that makes this groundbreaking shift in marketing possible.
    Reputation.com is a business-to-business online reputation and customer experience management that uses cutting-edge advancements in data science to help business optimize their listings and gain insight into consumer engagement. Headquartered in Redwood City, California, Reputation.com was founded in 2006 by Michael Fertik to address a need to help companies navigate an emerging feedback economy by boosting their online presence. Today, 1-in-3 auto dealerships use Reputation.com, which also offers solutions to businesses from other industries like Healthcare, Retail, Property Management, Financial Services, Hospitality, and Senior Living.
    Ali Fawaz was born and raised in Dearborn, Michigan. Fawaz earned his Bachelor's degree in Corporate Communication from the University of Michigan before serving as the Director of Digital Retail Products for Ford Direct and contributing to start-ups like CareerBuilder.com. Fawaz is passionate about driving innovative change in the way automotive retailers communicate through digital, mobile, and social media. At Reputation.com, Fawaz draws from this passion as he engages with automotive OEM's to leverage data, and online reviews to catapult the retail dealer's online presence.
    Tune in to this episode to learn more about Reputation.com's groundbreaking Reputation Score metrics, the incentives that drive consumers to engage with reviews, and the impact of reputation management on automotive sales and marketing. With leaders like Fawaz leading the charge, online reputation management is making waves to influence the business models for the mobility of people and goods.
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    46 min
  • USC Racing feat. Maximilian Bui, Eric Hovanessian, Vihan Krishnan
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    On college campuses across the nation, thousands of students explore their passions and future career paths through involvement in student affinity groups and clubs. In this episode, host Dennis Wisco comes to you live from the University of Southern California Marshall School of Business with guests Maximilian Bui, Vihan Krishnan, Eric Hovanessian from the USC Formula SAE Team. These dedicated students discuss how Formula SAE has defined their college experiences, the competition timeline, and their motivations for growing in the automobility industry.
    Formula SAE is an international collegiate design competition that challenges student teams to design and manufacture an open-wheel race car during the academic year. There are two annual Formula SAE competitions in the United States that consist of three judged phases - Design, Performance, and Business. Team members are expected to participate in cutting-edge research, analysis, and manufacturing in order to craft a high-performance racing vehicle to take to the competition. A winning team must also excel in project management, teamwork, and business skills.
    The University of Southern California chapter of Formula SAE is a student-run organization that designs, constructs, tests, and races high performance autocross race cars over the course of the academic year. For over ten years, the USC Formula SAE club has welcomed all students interested in engineering, computer science , motorsports, and in general, automotive enthusiasts, regardless of past experiences. The fifty-member team is housed in the Rapp Engineering Building, and is enthusiastic about inviting new members with a willingness to get hands-on and dirty with automotive engineering. In 2019, USC Racing finished 6th in the "Business" phase of the national FSAE competition.
    In this episode, Eric, Max, and Vihan, discuss balancing their membership in FSAE with academic and personal interests, leadership dynamics within the club, and staying on-schedule when engineering their competition car. Tune in to hear how participation in Formula SAE -- like USC Racing -- fuels an excitement to influence the business models for the mobility of people and goods for the future. 
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    57 min
  • VIDEO: What it's like working with Ford Motor Co
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    A brief and honest exchange between Sara Spangelo, Co-Founder and CEO of Swarm Technologies, and Bill Ford Jr., Chairman of the Board for Ford Motor Company.
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    • What Kobe Bryant's death means to the future of urban air mobility
    • Would you participate on a MANEL or WANEL?
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      ***** Wisco Weekly *****
      New Business Models for the Mobility of People and Goods. Become a Fan. Soon, become a Member. Subscribe for now.
      ✌(-‿-)✌
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      2 min
    • A Guide for Daughters in Automotive feat. Scotty Reiss and Elgie Bright

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      In this episode, we feature Scotty Reiss and Elgie Bright as we discuss the 2019 Winter Women In Automotive Conference, encouraging the presence of women passionate about automotive, and what the car business could gain from promoting women into leadership positions.

      “Look at the imbalance in the statistics - Women are responsible for the buying of 85% of automobiles - $500 billion per year. Yet we only hold 17% of the jobs. There’s a disconnect.” - Scotty Reiss, Founder of A Girls’ Guide to Cars.

      Scotty Reiss is a writer, mom, and entrepreneur from Greenwich, Connecticut. It was this imbalance in the statistics that fueled Scotty’s passion for venturing into the car industry. A trained writer and content development expert, Scotty began her career as a journalist for publications like the New York Times, Town & Country, Entrepreneur, Good Housekeeping, Cosmopolitan, and Adweek. In 2013, she switched gears and co-founded A Girls’ Guide to Cars, a fun and informative website dedicated to helping girls and women navigate the automotive industry. She is a board member for the Women In Automotive Conference and was the first woman elected president to the International Motor Press Association.

      “We are inspired by not only Scotty but the rest of the Women In Automotive mission. But here’s the rub on that - we educate who we get. We have to do a better job of telling our stories of the opportunities that are available in automotive. Still, the industry itself has to tell that story - Here is who influences sales, Here’s the way we have been taking care of that consumer journey, and Here’s how we’re going to do it going forward.” - Elgie Bright

      Elgie Bright is the Automotive Marketing Chair at Northwood University, where he teaches classes such as Dealership Variable and Fixed Operations, Financial Analysis, and Industry Issues. Elgie served as a District Sales and Service Manager for General Motors for seventeen years before joining the faculty at Northwood. Elgie loves to enable students to pursue their passions for automotive in higher education and encourages them to explore their creativity throughout their time in his classes. Elgie lives in Flushing, Michigan, with his family, and holds an MBA from Northwood University.

      Tune in to this episode and hear how these changemakers are making strides to encourage more women to become leaders in automobility spaces in a big way. Though men have long spearheaded the biggest names in automobility, the time has come for industry leaders to engage new perspectives as a means to trailblaze the cutting-edge business models for the mobility of people and goods for the future.

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      50 min

    About Wisco Weekly

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    Wisco Weekly is a business education and entrepreneurship podcast hosted by Dennis Wisco.