Wisconsin Capital Management-Beyond the Balance Sheet Podcast

What happens when a great idea moves from the laboratory to the marketplace—and what does it take to protect that idea along the way?

On this episode of Beyond the Balance Sheet, hosts Tom Plumb of Wisconsin Capital Management and Aaron Carreno sit down with Beth Epstein, founder of Epstein Patent Agency, for a fascinating conversation about science, innovation, entrepreneurship, and the decisions that can turn an idea into a real-world opportunity.

Beth shares her journey from spending nearly a decade working in molecular biology and biochemistry laboratories to building a career in patent practice and ultimately launching her own agency. Her story is one of recognizing an opportunity, taking a calculated leap, and building a business around her expertise.

Aaron and Tom explore what that entrepreneurial transition really looks like, from the uncertainty of starting a company to the importance of collaboration, relationships, and knowing when to seek professional guidance.

The conversation also takes listeners inside the patent process. Beth explains common mistakes inventors make, why timing matters when disclosing an invention, how patents compare with trade secrets, and how entrepreneurs should think about the cost of protecting intellectual property versus the potential value of the innovation.

The discussion takes on an especially timely dimension as Beth and the hosts explore AI and intellectual property, including why innovators need to be thoughtful about what confidential information they enter into AI tools.

At its heart, this episode is about more than patents. It is about taking an idea, understanding its potential, managing the risks, and having the courage to turn expertise into something of your own.

In this episode, you'll hear about:

• Beth's journey from scientist to patent professional and entrepreneur
• Why she decided to launch Epstein Patent Agency
• What inventors should know before publicly sharing an idea
• Common mistakes that can put intellectual property at risk
• Patents versus trade secrets
• How to evaluate the cost of protecting an invention
• The potential risks of using AI when working with confidential ideas
• The importance of professional guidance early in the process
• The challenges and rewards of entrepreneurship
• What it takes to move an idea from concept to opportunity

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast content is intended strictly for educational and informational use and does not constitute formal financial, investment, or legal advice. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

In this episode of Beyond the Balance Sheet, Aaron Carreno and Nathan Plumb sit down with Madison radio personality and operations manager Jonathan Suttin to explore a career spanning nearly three decades in an industry that has changed dramatically.

Jonathan shares the story of how a childhood fascination with Chicago radio led him to a career behind the microphone, including early jobs, low-paying beginnings, moves across the country, and ultimately 27 years at Madison's 105.5 Triple M. He talks about the transition from morning-show personality to programming and operations leadership—and why continually learning and adapting became essential to staying relevant.

The conversation also explores the changing media landscape, the enduring power of radio and audio, and the differences between live radio and podcasting. Jonathan explains the importance of connecting with an audience on a personal level, communicating with "one person" rather than a crowd, and using authenticity and personality to build lasting relationships.

The discussion takes an unexpected turn toward personal finance as Jonathan and Nathan talk about preparing for uncertainty, building an emergency fund, managing debt, saving for retirement, and the importance of simply getting started. The lessons extend beyond radio: whether you're navigating a career, a business, or your financial future, adaptability and preparation can make all the difference.

Jonathan also reflects on his years as a fixture in the Madison community and what he hopes people will remember about him—not simply as a radio personality, but as someone who made their mornings a little better.

It's a candid conversation about career longevity, embracing change, financial preparedness, and the impact one person can have on a community.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast content is intended strictly for educational and informational use and does not constitute formal financial, investment, or legal advice. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

What does it really mean to know what you own?

In this episode of Beyond the Balance Sheet, host Aaron Carreno sits down with Tom Plumb of Wisconsin Capital Management for a deeper look at one of the most important principles of investing: understanding not just what is in your portfolio, but why you own it and how it fits into your broader financial goals.

Tom explains how investors can look beyond ticker symbols and account statements to understand the companies, industries, economic trends, and opportunities that influence their investments. He discusses the importance of evaluating individual businesses, understanding how investments interact with one another, and building a portfolio where each investment has a purpose.

The conversation also explores how your investment strategy can evolve as your life changes. From starting a career and building wealth to approaching retirement and managing income needs, Tom emphasizes why your age, goals, time horizon, and personal circumstances should all play a role in what you own.

You'll also hear Tom discuss why periods of market volatility can test an investor's conviction—and how understanding the businesses behind your investments can help you maintain a long-term perspective.

And Tom leaves listeners with a simple challenge: Can you explain in two sentences why you own every investment in your portfolio?

If you can't, it may be time to take a closer look.

Listen to this episode of Beyond the Balance Sheet and discover why knowing what you own—and knowing why you own it—can be an important part of investing with confidence and purpose.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast content is intended strictly for educational and informational use and does not constitute formal financial, investment, or legal advice. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

In this episode of Beyond the Balance Sheet, hosts Aaron Carreño and Nathan Plumb sit down with Patrick Farabaugh, founder and publisher of Our Lives magazine, to explore his remarkable journey from a teenager building a career in national media to creating a publication dedicated to connecting and strengthening Wisconsin's LGBTQ+ community.

Patrick shares the inspiration behind Our Lives, the power of authentic storytelling, and the publication's transition to a statewide nonprofit model. He also reflects on entrepreneurship, building community, finding purpose through adversity, and why creating spaces where people feel seen and supported remains at the heart of his work.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast content is intended strictly for educational and informational use and does not constitute formal financial, investment, or legal advice. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

What does it take to lead a family business that's served Wisconsin's agricultural communities for generations?

In this episode of Beyond the Balance Sheet, hosts Aaron Carreno and Nathan Plumb sit down with Patrick Johnson, co-owner of Johnson Tractor, to discuss the responsibility of carrying forward a family legacy while preparing the business for the future.

Patrick shares how his grandfather founded Johnson Tractor after returning from the Korean War, the experiences that shaped him while working in international agriculture and living abroad, and the leadership lessons he's learned since returning to the family business. From buying grain in Russia to helping lead one of the Midwest's premier agricultural equipment dealerships, Patrick's journey offers a unique perspective on resilience, innovation, and stewardship.

The conversation explores the importance of culture, mentorship, continuous learning, and serving the farming communities that have been at the heart of Johnson Tractor's success for decades.

In this episode:

• The history and legacy behind Johnson Tractor
• Lessons from working in international agriculture and living overseas
• How global experience strengthened Patrick's leadership approach
• Leading a multi-generational family business through growth and change
• The importance of company culture, mentorship, and lifelong learning
• Why earning trust and serving your community are keys to long-term success

Whether you're a business owner, entrepreneur, family business leader, or simply interested in the values that build enduring companies, this episode offers practical insights on leadership, succession, and creating a legacy that lasts.

Beyond the Balance Sheet is the podcast from Wisconsin Capital Management, where conversations with business leaders, entrepreneurs, and community innovators reveal that lasting wealth is built through strong values, thoughtful leadership, and a long-term vision.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast content is intended strictly for educational and informational use and does not constitute formal financial, investment, or legal advice. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

What separates successful investors from everyone else? According to Wisconsin Capital Management Founder and CEO Tom Plumb, it's not predicting the next hot stock—it's staying disciplined when markets become emotional.

In this special episode of Beyond the Balance Sheet, hosts Aaron Carreno and Nathan Plumb turn the microphone toward the person who built Wisconsin Capital Management from the ground up. Tom reflects on more than 40 years in the investment industry, sharing the personal experiences, market lessons, and timeless principles that continue to shape his investment philosophy today.

From navigating the 1987 market crash to raising a young family while building a career, Tom offers practical wisdom about risk, patience, long-term investing, and why understanding what you own matters more than reacting to headlines.

Whether you're just beginning your financial journey or preparing for retirement, this conversation is packed with insights that extend far beyond the markets.

In this episode:

• Tom Plumb's journey to founding Wisconsin Capital Management
• Lessons learned from more than four decades of market cycles
• Why volatility isn't always the same as risk
• Building wealth through discipline and long-term thinking
• The importance of investing in yourself, your family, and your future
• Timeless advice for investors in today's changing markets

Beyond the Balance Sheet is the podcast from Wisconsin Capital Management, where real stories, experienced leaders, and thoughtful financial conversations help you build confidence for whatever comes next.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast content is intended strictly for educational and informational use and does not constitute formal financial, investment, or legal advice. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

What if your greatest investment isn't your portfolio—but your health?

In this episode of Beyond the Balance Sheet, hosts Aaron Carreno and Nathan Plumb welcome John Hernan, owner of Degree Wellness in Middleton, Wisconsin, to discuss why proactive wellness may be the most valuable investment anyone can make.

John shares his remarkable career journey—from spending 25 years helping grow a Wisconsin company into a successful employee-owned business (ESOP) to leaving the corporate world in pursuit of something more meaningful. That search led him to Degree Wellness, where he now helps people improve their health, energy, recovery, and quality of life through personalized wellness therapies.

Together, they explore the parallels between building financial wealth and building lifelong health: both require intentional decisions, consistency, and a long-term mindset.

In this episode:

• John's transition from corporate executive to wellness entrepreneur
• Lessons learned from utilizing a Roll Over Business Startup (ROBS) to start a new business
• Why he chose to invest in the health and wellness industry
• How Degree Wellness is changing the way people approach preventive care
• The connection between physical health, financial success, and overall well-being
• Why investing in yourself may deliver the greatest return of all

Whether you're an entrepreneur, business leader, investor, or simply looking to live a healthier, more fulfilling life, this conversation offers practical insights on creating long-term success—both financially and personally.

Beyond the Balance Sheet is the podcast from Wisconsin Capital Management, where meaningful conversations with business leaders, entrepreneurs, and community innovators explore the principles that create lasting wealth, purpose, and impact.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast content is intended strictly for educational and informational use and does not constitute formal financial, investment, or legal advice. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

In this episode, we sit down with Dave Gorwitz for an insightful conversation on business leadership, financial growth, and navigating today's evolving economic landscape. Dave shares his perspective on building long-term success, developing meaningful professional relationships, and making smart financial decisions in uncertain times.

From leadership lessons and entrepreneurial mindset shifts to wealth-building strategies and market insights, this episode delivers practical takeaways for business owners, professionals, investors, and anyone focused on personal and financial growth.

Whether you're looking to grow your business, strengthen your financial future, or gain perspective from experienced leadership, this conversation offers valuable insight and real-world wisdom you can apply today.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a

certain level of skill or training. Investing in securities involves risk, including the potential loss of principal;

past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast

content is intended strictly for educational and informational use and does not constitute formal financial,

investment, or legal advice. This material is for informational purposes only and should not be construed

as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information

regarding operational practices, conflicts of interest, and fee structures, and is available upon request by

contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

Any reference to professional credentials is not: 1) an assurance that any current or prospective client will receive a certain level of service from Wisconsin Capital Management; 2) an endorsement by or on behalf of the organization sponsoring the credential; or 3) an assertion that employees will maintain the credentials identified.

In this episode, Alison Kilkelly of AK Counseling, AlisonKilkelly.com, joins us for a conversation focused on leadership, professional growth, and the power of building strong relationships in business and community. Alison shares insights from her professional journey, discussing the importance of authentic leadership, creating meaningful connections, and navigating challenges in today's evolving business landscape.

We explore the value of collaboration, personal development, and leading with purpose while balancing growth, impact, and long-term success. Whether you're an entrepreneur, business professional, community leader, or someone looking to grow both personally and professionally, this episode offers practical insight and inspiring perspective.

Tune in for a thoughtful conversation on leadership, opportunity, and creating lasting impact in business and beyond.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a

certain level of skill or training. Investing in securities involves risk, including the potential loss of principal;

past performance guarantees no future results. WCM owns the Beyond the Balance Sheet Podcast; all podcast

content is intended strictly for educational and informational use and does not constitute formal financial,

investment, or legal advice. This material is for informational purposes only and should not be construed

as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information

regarding operational practices, conflicts of interest, and fee structures, and is available upon request by

contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

Any reference to professional credentials is not: 1) an assurance that any current or prospective client will receive a certain level of service from Wisconsin Capital Management; 2) an endorsement by or on behalf of the organization sponsoring the credential; or 3) an assertion that employees will maintain the credentials identified.