Ever wondered how to write copy that could get through the barriers and push those sales to come through? How do you find that sweet balance between all the elements of copywriting while giving a crystal clear picture of your brand message? In this episode of The Influential Entrepreneur Podcast, we will be hearing from Christy Cegelski, a copywriting expert who knows how to charm audiences with her creativity turning them from browsers into buyers. Christy’s copywriting prowess is rooted in passion. Learn from her success story that began with a valley-low moment in her previous business, leading her to dig deeper within herself to find her creative goldmine, and finally reaching her mountain-top. Moreover, lots of practical, wise, and out-of-the-box tips can be gathered from this insightful episode. Christy points out that being vulnerable, sharing personal and relatable experiences are actually effective strategies when writing copies. And whoever said that email marketing is dead will be proved wrong. 

 

Here’s what you should tune in for:

1. Creating a clear brand message without confusing it with effective copy
2. Infusing your copy with your personality to build a cohesive brand voice on your copy
3. Warning signs to be on the lookout to avoid writing bad copy

 

Stay connected with Christy on Instagram @christycegelski, and catch her on Captivate + Convert Podcast for more thought-provoking inputs on copywriting, marketing and branding.