We recently worked with Paige McPheely, CEO at BASE. Here we discuss whether CEOs should focus on one game-changing customer or ten solid ones.

Paige chooses ten solid customers without hesitation. Relying on one large client may accelerate growth, but it also concentrates risk. When one customer holds too much influence, a single change can disrupt the entire business. A broader base of strong customers creates stability, generates more feedback, and fuels word-of-mouth growth.

For CEOs building companies in the $1M-$5M range, this ties directly to a bigger leadership principle. As I discuss in my bestselling book Wisdom From Wizards, the leaders who stand out are the ones who connect every decision to business outcomes. Customer concentration risk is not just a sales issue. It is a strategic signal that affects revenue resilience, data quality, and long-term growth.

The smartest CEOs look beyond activity and focus on indicators that show whether the business is becoming stronger and more durable.

I dive deeper into this concept of connecting work to business outcomes on page 138 of my bestselling business book Wisdom From Wizards, which just completed 20 weeks on the Amazon bestseller list. Check it out at:

https://WisdomFromWizards.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

#CEO #Scaleups #Leadership #BusinessStrategy #CustomerSuccess #RevenueGrowth #ThoughtLeadership #WisdomFromWizards