W.I.S.E Wednesday's

Lori Anderson has been President of ISA - USA for over 17 years and has watched this industry grown not only in the advances in signage but the makeup of the industry as a whole. As we discuss the 2022 ISA Expo in Atlanta tune in to hear the take aways and what we can look forward to in the future.

We have all heard motivational speakers, read books and discussed the internal voices we hear and how they impact us. In my powerful conversation with Alexia Vernon, Step into Your Moxie we discuss how we learn to change that behavior and become the true leaders we are meant to be. Alexia is a wife, mom, speaker, award winning-author and much more. 

To learn more.

Alexia Vernon 

Step into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World: Vernon, Alexia: 9781608685585: Amazon.com: Books

On this episode, Roger Robinson and I discuss how to turn your business from a burden to a blessing. Roger is the proud owner of Signarama, North Dallas location. Not everyone starting out understands P&L, Balance sheets, COGS talk, managing cash flow and more, so it is easy to get caught in a trap. Roger shares how almost losing his company in 2008/09 with the recession not only changed his mind set, but his vision and direction for the company. You must know your numbers, know who you want to be and focus on that outcome. 

In this episode we discuss some of the principals from the book Profit First. I hope you are inspired to make a change, if one is needed, and find your business peace.

Nikki Boechler is Director of Operations, Western Canada at Pattison Sign Group. She, of course didn't start in this leadership role. Along the way Nikki has increased knowledge, taken on leadership task and now sits in a seat of real change and inspiration to other women looking to make an impact and move up. Enjoy this fun and interesting story of her journey along the way.

 Nikki Boechler | LinkedIn

 Pattison Sign Group: Overview | LinkedIn

This jam-packed episode will change the way you think about profit, sales, growth and business stress. Together we can make the change to set ourselves up for the long game of entrepreneurship with just a few quick changes.

To learn more about Mike or find a book click below.

Mike Michalowicz | Facebook

 Mike Michalowicz | LinkedIn

Clockwork, Revised and Expanded: Design Your Business to Run Itself: Michalowicz, Mike, Wickman, Gino: 9780593538173: Amazon.com: Books

Amazon.com: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: 9780735214149: Michalowicz, Mike: Books

Sam Armstrong is located in Tring, England, United Kingdom and is owner of Make It Happen Signage Consultancy Ltd. Sam is also President of ISA-UK. 

During our discussion we covered how Make It Happen started with a focus on training production, sales and managing teams to yield a higher success rate of knowledge and performance. By working with a local sign company Sam and her team is able to host sign professionals for additional training that they may not get in their local sign company. She really has created a wonderful sign school that will continue to expand and grow our industry for years to come. 

Branching out they also offer workshops, project management and more. 

I hope you will enjoy this conversation and to learn more visit her on LinkedIn 

Sam Armstrong, Make it Happen Signage Consultancy Ltd | LinkedIn

Ashley Baumeister is production lead and installer at FASTSIGNS Clearwater, FL. Her focus on social media has however, caught much attention not only from her FASTSIGNS family, but others who follow TikTok reels. She will discuss how including your team members, catching creative production videos and installs will set you apart from your competition. Lastly don't forget your team members. People make signs so ensure they are included. Companies like to see the behind the scenes of signs because as we all know, Signs Are Amazing!

Tune in and learn how an iPhone and an app may just make you and your business TikTok famous.

Follow her at TikTok @ash.baumeister or @fastsignsclearwater

Mars Bravo has been in the sign industry utilizing her love of art, design and production for many years in the Los Angeles area. In 2019 she opened her own sign company cleverly named Signs From Mars. Since then she has focused on showcasing the beauty that signs can be in the community, growing with production knowledge and enjoying the journey. 

 Mars can be found in Signs of the Times, on LInkedIn and other social platforms sharing her creative video's, articles and experience with others.

In this conversation with Barbie the Welder we discuss how she started her career in the welding industry. Barbie was willing to leave everything behind after watching a movie and realizing her life's passion. Passion, however, doesn't always pay the bills at first. Are you willing to wait and put in the work? 

"Our greatest growth comes when we feel the fear and do it anyway" -the Inspiration Blueprint, Barbie the Welder

What are you afraid of? Set your blueprint into motion and make your dreams come true.

Find her book the Inspiration Blueprint- How to design and create your inspired life on Amzon.

http://www.barbiethewelder.com/

https://www.etsy.com/shop/BarbieTheWelder

https://linktr.ee/barbiethewelder

https://www.linkedin.com/in/barbiethewelder?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BN7xPSUb9SaGThuTRGWfS4w%3D%3D

Adrienne Palmer is Editor-in-chief at Big Picture and Screen magazine. Join us as we discuss how the signage world and large format printing can work together and shouldn't be considered a foe. In this episode we are able to discuss how collaboration of a large format printer and manufacturing sign company can partner for growth. She and I also discuss the great work that is being done to support and empower women in our industry. 

Follow the current trends in large format printing at the following resources online below

Home - BIG PICTURE (bigpicturemag.com)

Big Picture Magazine - Home | Facebook

https://www.linkedin.com/groups/1823369/profile