After decades as the trusted local healthcare leader in west Ventura County, Community Memorial Healthcare has rolled out a new master brand. Featuring a new name, new logo, and new colors, the reimagined look better reflects the organization’s philosophy and place in the community. But what goes in to making such a significant change to the most recognizable components of a healthcare brand? In this episode, Community Memorial Healthcare Vice President of Marketing & Development, Jamie Maites, discusses what it takes to develop the right brand positioning for an organization. From interviews, focus groups and competitive assessments, to choosing language and visuals that differentiate a brand, countless hours of research and planning were dedicated to creating a look and feel that would elevate preference for Community Memorial Healthcare in the marketplace. For more information on Community Memorial’s new look, as well as all the programs and services they offer, visit mycmh.org.