Wishful thinking feels productive.

“If I just launch this, revenue will fix itself.”

“If I build the right offer, the right people will come.”

But hope is not a product strategy.

In this episode, Heather breaks down why so many ambitious women founders fall into reactive building cycles — launching, tweaking, adding, grinding — only to end up exhausted and questioning themselves.

This isn’t a motivation problem.

It’s a strategy problem.

You’ll learn:

• Why building for “everyone” guarantees traction with no one
• The difference between a pain point and a real buying trigger
• Why nice-to-have offers are exhausting to sell
• How reactive building creates burnout — and why burnout is a business risk

Heather also reframes customer interviews in a simple, practical way: you’re already having them. You just need to stop solving and start listening.

If you take one thing from this episode, let it be this:

Hope is not segmentation.

Hope is not positioning.

Hope is not revenue strategy.

Before you build the next feature, have five real conversations — not to pitch, but to understand.

Sustainable companies require sustainable leadership.

PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management.

Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations.

You can follow us for more daily content:

Instagram: @pdrmconsulting

LinkedIn: https://www.linkedin.com/company/pdrm-consulting

Join our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9