On this episode Brandon J and Joey YAK dive deep into one of the biggest reasons most entrepreneurs never reach the next level — lack of focus.

Brandon breaks down why staying "narrow and deep" changed everything for him, from walking away from multiple business opportunities to going all-in on roofing and building one of the fastest-growing roofing companies in the country.

They talk about:

• Why chasing shiny objects kills growth
• The truth about "multiple streams of income"
• How focus becomes your greatest superpower
• The danger of constantly starting over
• Delayed gratification and embracing monotony
• Building something of real significance
• Protecting your energy, attention, and vision
• Why simplicity wins in business and life

This episode is for entrepreneurs, leaders, and anyone trying to build something meaningful without getting distracted by every opportunity that comes their way.

If you've been feeling pulled in too many directions, this conversation will help you lock back in on what actually matters.

Apple Podcasts:

https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757

YouTube:

https://www.youtube.com/@WhateverItTakesPod

Spotify:

https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6

Join our free Facebook group:

https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

On this episode Brandon J and Joey Yak kick off a brand new series called The Game — a deep dive into what it really takes to build yourself, lead people, and create success that actually lasts.

This conversation goes far beyond business tactics. Brandon J breaks down the importance of leadership, identity, standards, discipline, vision, and becoming the type of person capable of sustaining growth long term.

They discuss:

• Why everything rises and falls on leadership
• The danger of looking for shortcuts in business
• How identity can limit or transform your future
• Why standards matter more than motivation
• The difference between getting successful and staying successful
• How real leaders create leaders who create leaders

If you're building a business, leading a team, or trying to grow into the next version of yourself — this episode is for you.

"The business only grows when the leader grows."

LINKS:

Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1781422701

YouTube: https://www.youtube.com/@WhateverItTakesPod

Spotify: https://open.spotify.com/show/4BUiUsJVGXK4rpQ8P8tHdv

Facebook Group: https://www.facebook.com/groups/witpodcastgroup

On this episode Brandon James and Joey YAK sit down with Josh Steinberger of Next Gen Restoration for one of the most honest conversations yet around entrepreneurship, leadership, private equity, and what it actually takes to build a sustainable business. Josh breaks down his 17-year journey in the roofing industry — from selling roofs out of a Ford Focus to building a multi-state operation — and shares the hard lessons that most entrepreneurs never hear online. The conversation dives deep into leadership, recruiting, developing people, removing yourself from the day-to-day, and why so many business owners stay stuck because they refuse to pass the torch. Brandon and Josh also unpack the realities of private equity in the home service space, the difference between good and bad partnerships, and why financial literacy matters more than flashy revenue numbers. They also tackle a topic that will hit home for a lot of people: the difference between being an entrepreneur… and simply having a job. This episode is packed with real perspective for anyone trying to grow a company, lead people well, build long-term wealth, or figure out what success actually looks like beyond social media. LINKS: Apple Podcasts ⤵️ https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910 Youtube ⤵️ https://www.youtube.com/@WhateverItTakesPod Spotify ⤵️ https://open.spotify.com/show/1zzvGZzQh9Lj9VL1DScWRJ Join our free Facebook group ⤵️ https://www.facebook.com/groups/1664694160780709

On this episode Brandon James and Joey Yak break down the truth about money that most entrepreneurs never learn — and why making money doesn't mean you're actually building wealth. They dive into the reality that a lot of business owners are living closer to broke than they think… even while making serious income. Brandon shares how he built his financial foundation from the ground up — from surviving on $150 a week to creating real security and long-term wealth. This episode isn't about flashy success. It's about discipline, stewardship, and the habits that actually create financial freedom. They talk about:

• Why hustling alone won't make you financially free
• The biggest mistakes people make once money starts coming in
• How to structure your money the right way (personally and in business)
• Why most people are just "playing business" instead of building something real
• The danger of getting seduced by success
• And how to stay hungry even when you start winning

Brandon also breaks down the mindset shift that changed everything for him — from chasing money to becoming the type of person who can actually keep and multiply it. If you've ever felt like you're making money but still not getting ahead… this episode will hit. Links: Apple Podcasts ⤵️ https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910 Youtube ⤵️ https://www.youtube.com/@WhateverItTakesPod Spotify ⤵️ https://open.spotify.com/show/1zzvGZzQh9Lj9VL1DScWRJ Join our free Facebook group ⤵️ https://www.facebook.com/groups/1664694160780709

On this episode Brandon James and Joey Yak dive deep into Brandon's experience spending the day with Ed Mylett at an exclusive mastermind event — and the powerful lessons that came from it. Brandon opens up about what it was like learning directly from someone he considers one of the greatest communicators and leaders in the world, why staying coachable is one of the biggest keys to long-term success, and how curiosity can completely change the trajectory of your life and business. The conversation goes far beyond business strategy. Brandon breaks down the importance of mental and visual rehearsal, why most people sabotage their own growth by pretending to be further ahead than they really are, and how owning where you truly are in life is the first step toward getting where you want to go. They also talk about:

• The difference between real coaches and fake gurus
• Why success can actually become dangerous if you stop learning
• The power of surrounding yourself with people operating at a higher level
• How ego blocks growth
• Why most people miss the "gold" sitting right in front of them
• The importance of discipline, standards, and relentless self-development This episode is packed with mindset shifts, practical wisdom, and honest conversations about growth, leadership, and becoming the best version of yourself. If you're someone chasing the next level in business, life, leadership, or faith — this episode will challenge the way you think. LINKS Apple Podcasts ⤵️ https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910 Youtube ⤵️ https://www.youtube.com/@WhateverItTakesPod Spotify ⤵️ https://open.spotify.com/show/1zzvGZzQh9Lj9VL1DScWRJ Join our free Facebook group ⤵️ https://www.facebook.com/groups/1664694160780709

On this episode Brandon James and Joey Yak bring you something different — a real, unfiltered look inside a Monday morning sales meeting with the team. Joey gives you a rare peek behind the curtain, capturing Brandon in real time as he leads, develops, and challenges his team. This isn't a polished conversation or a sit-down interview… it's raw leadership happening in the moment. This isn't just about sales — it's a masterclass on building people. Brandon breaks down why talent alone is never enough and how discipline, standards, and environment are what truly separate those who start strong from those who sustain success. He dives deep into the power of intentional environments — from who you surround yourself with to what you allow into your daily life — and how those choices are either pushing you forward or holding you back. The conversation also hits on one of the most overlooked traits in leadership: accountability. Brandon explains why avoiding hard conversations isn't being nice — it's actually failing your team — and how real leaders hold the line because they care about people's growth. They also get real about the fight that comes with success. The daily discipline, the internal battles with ego, and the constant pressure to level up. Because the truth is… success isn't something you reach — it's something you have to fight to keep. If you're leading a team, building a business, or trying to become a better version of yourself, this episode will challenge the way you think about leadership, growth, and what it actually takes to win long term. LINKS Apple Podcasts ⤵️ https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910 Youtube ⤵️ https://www.youtube.com/@WhateverItTakesPod Spotify ⤵️ https://open.spotify.com/show/1zzvGZzQh9Lj9VL1DScWRJ Join our free Facebook group ⤵️ https://www.facebook.com/groups/1664694160780709

On this episode Brandon James and Joey Yak break down the real stages of scaling a business—from the early grind to building a company that can sustain massive growth. They start by unpacking what it actually looks like to go from $3M to $5M, where most entrepreneurs get their first taste of real money—and where a lot of them also get stuck. Brandon shares how easy it is to get comfortable at this level, let ego creep in, and lose sight of how fragile success really is. The conversation then moves into the $10M–$15M range, where brute force and hustle are no longer enough. Brandon explains why this is the stage where systems, structure, and standards become everything—and how failing to build them will eventually break the business. He also dives into the importance of culture, holding a high standard, and why not everyone will make the cut as you grow. As they get into scaling beyond $20M+, the focus shifts to leadership at the highest level. Brandon shares why the game becomes all about developing leaders who can lead other leaders, and how your ability to build and pour into people ultimately determines how far the company can go. Throughout the episode, they emphasize the importance of:

• Having a clear vision and targets at every stage
• Tracking real data instead of operating on feelings
• Reinvesting into the business instead of feeding your ego
• Building people first, not just chasing revenue

This episode is a blueprint for any entrepreneur—especially in home services—who wants to understand what it actually takes to scale, sustain success, and build something that lasts. If you're in the early stages, trying to break through a plateau, or looking to take your company to the next level, this conversation will give you a clear roadmap of what needs to change—and what it's really going to take. LINKS Apple Podcasts ⤵️ https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910 Youtube ⤵️ https://www.youtube.com/@WhateverItTakesPod Spotify ⤵️ https://open.spotify.com/show/1zzvGZzQh9Lj9VL1DScWRJ Join our free Facebook group ⤵️ https://www.facebook.com/groups/1664694160780709

On this episode Brandon James and Joey Yak break down what leadership actually looks like beyond the title—and why most people never make it past the early stages. They dive into the 5 Levels of Leadership and unpack the difference between having authority vs. earning real influence. Brandon shares how leadership starts with production, but only scales when you learn to develop people, build trust, and truly care about your team beyond just results. The conversation gets real around what holds most leaders back—lack of self-leadership, insecurity, and trying to lead people somewhere they've never been themselves. They also talk about why high standards aren't the problem… but having the wrong people around you is. Joey and Brandon break down practical ways to build trust with your team, how to have hard conversations that actually create growth, and why leadership is ultimately a servanthood position—not a status symbol. If you're trying to grow a team, step into leadership, or figure out why people aren't fully bought in—this episode will give you a clear framework to level up. LINKS Apple Podcasts ⤵️ https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910 Youtube ⤵️ https://www.youtube.com/@WhateverItTakesPod Spotify ⤵️ https://open.spotify.com/show/1zzvGZzQh9Lj9VL1DScWRJ Join our free Facebook group ⤵️ https://www.facebook.com/groups/1664694160780709

On this episode Brandon James sits down with Joey Yak to break down what it actually takes to start, build, and scale a business the right way. They dive into the reality behind entrepreneurship and why social media has made business look easier than it really is. Brandon shares the foundational principles that separate people who start businesses from those who actually grow them — including the importance of having a real "why," mastering sales first, and focusing on personal development before trying to lead others. The conversation also unpacks why hiring "experienced people" too early can hurt your business, how to build from the ground up by becoming great at the core skills yourself, and why leadership is the ultimate factor in scaling anything long term. Joey adds insight into branding and content, breaking down a simple framework for building a personal brand that attracts attention, builds trust, and drives business even if you're just getting started. If you're in the early stages of building a business or trying to break through to the next level, this episode will give you a clear, no-excuses blueprint on what actually matters and what doesn't.

LINKS

Apple Podcasts ⤵️

https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910

Youtube ⤵️

https://www.youtube.com/@WhateverItTakesPod

Spotify ⤵️

https://open.spotify.com/show/1zzvGZzQh9Lj9VL1DScWRJ

Join our free Facebook group ⤵️

https://www.facebook.com/groups/1664694160780709

On this episode Brandon James breaks down one of the most important—and often overlooked—drivers of success: identity.

He dives into why vision, goals, and discipline alone aren't enough if your identity doesn't match where you're trying to go. Brandon shares personal stories from coming home from prison and falling back into old patterns within days, to later building a successful life while still battling the same internal self-image.

This episode unpacks how your self-perception can either elevate your life or quietly sabotage everything you're building. Brandon explains why people revert back to old habits, why success doesn't stick for many, and how your level of self-worth ultimately sets the ceiling for your results.

He also walks through the exact process that helped him rebuild his identity—from writing out who the facts say he is today, to creating a daily practice of reading it out loud and aligning his actions with the person he needed to become.

Brandon dives into the importance of keeping your word to yourself, the concept of "unrequired required work," and why real confidence is built through discipline—not motivation.

If you've ever felt stuck, struggled with consistency, or questioned whether you're capable of reaching the next level, this episode will challenge how you see yourself and give you a practical path forward.

LINKS

Apple Podcasts ⤵️

https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910

Youtube ⤵️

https://www.youtube.com/@WhateverItTakesPod

Spotify ⤵️

https://open.spotify.com/show/1zzvGZzQh9Lj9VL1DScWRJ

Join our free Facebook group ⤵️

https://www.facebook.com/groups/1664694160780709