Content marketer, storyteller, and brand manager Aisha Owolabi (@sheistheaisha) talks to Kelvin (@kelvinobazz) about her not so straightforward path to content marketing starting from a desire to study medicine to creating magic with exciting African brands. She talks about her creative process with insights into navigating this process to produce the best possible content, dealing with and surpassing creative blocks, and the community she’s building for budding marketers to learn faster and smarter.