What does it mean to love Yah with all your heart and all your soul and all your might?

There are several accounts in the New Testament where Yeshua is quoted as saying to love YAHUAH with all of your heart with all of your soul and with all of your might, but what does that actually mean? Is this a command to double down on your feelings for your Creator? Are we being asked to simply increase in our affections and care bear stare our way into The Kingdom, or is this a specific and detailed instructions based on something more?