What drives success for brands on the fundraising front? You need to have an attractive valuation, or investors won’t consider investing. Elliot Begoun welcomes a brother from another mother, Chuck Cotter. Chuck discusses with Elliot how you need to receive feedback on why people may be less interested or provide a lesser valuation. You can’t get bogged down arguing with investors about your product. Instead, you need to step back and assess how to tweak your product or strategy to be more attractive to investors. Need more fundraising strategies? Tune in!

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