With Jess Chambers
“You can't go straight in and say, BUY MY TICKET!”

In this episode John Blackburn chats with Jess Chambers, founder of Tootsuite Marketing and self-described event strategy sidekick, about how events actually sell tickets — and why most people start far too late.

We talk about lead time and why “marketing” isn’t one thing. Jess separates the slow, human bit (teasing, warming people up, getting familiar) from the bit where you actually ask for the sale, and what changes when you only have three months rather than six.

There’s also a properly practical detour into what “doing flyers properly” even means, why “everyone is welcome” often isn’t as inclusive as people think it is, and why she’d rather you talked to one real person than a theoretical demographic.

Connect with Jess Chambers:
https://www.tootsweetmarketing.com

https://www.tootsweetmarketing.com/the-green-room

https://www.tootsweetmarketing.com/writing-event-copy-free-playbook

LinkedIn: Jess Chambers
Instagram: Tootsuite Marketing

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