With love and data

Thomas Promny ist Online Marketing Pionier und der Organisator der d3con, die am 10.4. und 11.4. in Hamburg stattfindet. Thomas ist der Meinung, dass Werbung durch Programmatic schlauer und sinnvoller wird. Er sieht die positiven Aspekte von Online Werbung und Tracking in der aktuellen Datenschutzdebatte unterrepräsentiert.

"In der Politik hat sich kein Mensch Gedanken gemacht, welche Auswirkung die Digitalisierung in der Gesellschaft hat", sagt Wolf Ingomar Faecks, Geschäftsführer und SVP bei Publicis.Sapient. Wir unterhalten uns in dieser Episode über AI, den Sinn und Unsinn von Regulierung, die gesellschaftlichen Folgen der Digitalisierung und neue Technologien wie Amazon Alexa.

Ben Hammersley is one of the worlds leading futurists and writers for the Wired magazine. When he speaks companies like Google, Vodafone and Telekom listen. We met last week at the Radiodays Europe in Vienna, where he held a fantastic keynote about the future of radio, audio, and technology in general. In this episode, we talk about how to bridge the gap between old industries and new technologies, the future of radio and audio in general, how monetization on the internet works and how brand communication must look in the future. Little trivia: Ben is also the inventor of the word "podcast", which he accidentally came up with when "padding out" an article. But do not ask him about that, as he probably heard that question 2 or three times in the past ;)

How to build meaningful relationships with consumers by connecting data & science with art & the human aspect of creativity. Jon is the CSO of Salesforce Marketing Cloud. Starting at WPP and Publicis in the 90ties, he later moved to Kellog’s to lead digital media and marketing effectiveness teams before entering the ad tech world with Krux, which was later acquired by Salesforce.

Machine Learning "is here to stay", sagt Christo Zonnev, CTO und Managing Director von Interone. In Zeiten, in denen Brands Konsumenten mit AI optimierter und personalisierter n:m Kommunikation relevanter erreichen können als je zuvor, sieht Christo keinen Sinn mehr in "one size fits all" Lösungen. Viel Spaß mit Episode 3 von "With love and data". Wenn dir die Episode gefällt, hinterlasse uns eine Bewertung und eine Comment. THX!

Silicon Valley legend Babak Hodjat is the founder of the original Siri team and builds neural networks for thirty years. He is the CEO of Sentient Technologies. Babak has extremely interesting insights into what machines can do and what he thinks they will never be able to do. We also talk about topics like explainability and how artificial intelligence can optimize marketing and communication processes in new ways.

Silicon Valley legend Babak Hodjat is the founder of the original Siri team and builds neural networks for thirty years. He is the CEO of Sentient Technologies. Babak has extremely interesting insights into what machines can do and what he thinks they will never be able to do. We also talk about topics like explainability and how artificial intelligence can optimize marketing and communication processes in new ways.

Mit u.a. mehr als 30 Cannes Löwen ist Sebastian einer der erfolgreichsten Kreativen in Deutschland. Und er hat eine klare Meinung zu dazu, wann Marktforschung Sinn macht und wie man mit Daten und Kreativität umgehen kann.

How the invention of Coke Zero started with losing 90 Million Dollars. Javier Sanchez Lamelas tells the story about how a failed product-launch led to the invention of one of the most impressive FMCG success stories in the past 15 years: Coke Zero.  Javier is the former Global VP Marketing of Coca Cola and author of the Book "Marketing: The Heart and Brain of Branding". Contents: 00:50 From losing 90M $ to the launch of Coke Zero 07:28 Marketing is far more than advertising 14:30 Forget about research 20:50 Company policies vs. creativity 23:55 Lateral thinking