Episode 2: With Peter Cox

Welcome to the second episode of Allan Ferguson's Pipeline to Profitability featuring Peter Cox, the podcast perfect for increasing your service business's profits! Today Allan discusses with you why monitoring the United States market is so important for service industry businesses and gives you direct examples about how this can improve business profitability. Allan also shares stories from his highly successful tour of St Louis for Comfortech, where he gave the closing keynote presentation. In the second half of the episode Allan is joined by Australia's premier leadership coach Peter Cox! Peter has successfully worked with some of Australia's biggest brands and has experienced Premiership success with Manly and Souths, whilst helping the Australian Matildas' football team make World Cup history. One of the most influential Australian leadership experts on LinkedIn, Peter gives exclusive insight into why leadership will make or break your business, the steps you need to take to become a better leader and what the most important question leaders must ask themselves is. This podcast is a must listen to!