Has there ever been more appreciation of the people who really make the UK’s National Health Service work? Now, to mark its 72nd anniversary, a dozen NHS frontline workers will see themselves up on billboards across the country, in images shot by esteemed photographer Rankin. freuds was privileged to work on the campaign, and for this episode, our head of health tech Lauren Thomson caught up with Rankin, as well as London GP Dr Farzana Hussain who was one of those chosen to feature.