The Freudcast

“Break the rules. You cannot fail. There’s no such thing as failure. Try things out and eventually it’ll all make sense.” - Will Gompertz

Shakespeare. Adele. James Bond. Ed Sheeran. Shade Adu. Idris Elba. Harry Potter. Harry Styles - the UK’s cultural creations are some of the finest in the world. Despite its global achievements, financial support for the Creative Sector continues to dwindle.

With culture creations arguably being the UK’s greatest global asset - how can we get it the support it deserves? How can agencies such as freuds continue to improve their creative work? How can we all live more creative lives?

In a wide ranging discussion, Will Gompertz - former BBC Arts Editor & Artistic Director of the Barbican Centre - sat down with freuds’ Zulum Elumogo to discuss the power of the Arts to transform and energise communities, the role creativity can play in our lives and the future of this vital industry.

“Break the rules. You cannot fail. There’s no such thing as failure. Try things out and eventually it’ll all make sense.” - Will Gompertz

Shakespeare. Adele. James Bond. Ed Sheeran. Shade Adu. Idris Elba. Harry Potter. Harry Styles - the UK’s cultural creations are some of the finest in the world. Despite its global achievements, financial support for the Creative Sector continues to dwindle.

With culture creations arguably being the UK’s greatest global asset - how can we get it the support it deserves? How can agencies such as freuds continue to improve their creative work? How can we all live more creative lives?

In a wide ranging discussion, Will Gompertz - former BBC Arts Editor & Artistic Director of the Barbican Centre - sat down with freuds’ Zulum Elumogo to discuss the power of the Arts to transform and energise communities, the role creativity can play in our lives and the future of this vital industry.

Davos has been quiet the past couple of years, as the pandemic postponed the annual World Economic Forum. This year it's back, albeit in May and not the usual snowy January, and so is Goals House. This episode of The Freudcast will give you a flavour of the people who passed through our doors and the conversations they were party to.

You'll hear from Malian artist, musician and activist Inna Modja; UK Climate Action Champion Nigel Topping; model, author & entrepreneur Lily Cole; Bennett Richardson of tech publication Protocol; Rwanda-based Adiam Gafoo, COO of Arts Help; documentary maker & YouTuber Jack Harries; and CEO of WaterAid Tim Wainwright. Presented by Matt Barbet.

In 2001, a young man named Josh’s Ponte responded to a newspaper ad seeking out a Conservationist to live in Gabon with sixteen Gorillas and a handful of scientists to help the government create a network of national parks to protect more than eleven percent of the country.

Gabon is an extraordinary place. This West African nation is home to some of the world’s most precious and unique biodiversity. But perhaps most crucially, Gabon is home to the ‘Lungs of Africa’ - the planet’s most important forest ecosystem after the Amazon.

As one of the world’s few highly forested, low deforestation nations, this natural, green superpower plays a central role in the global fight against climate change.

Josh is now Creative Director of the African Conservation Development Group - a company at the heart of efforts to get this ‘Green Capital’ acknowledged and accredited on the global stage.

At COP26 in Glasgow, Josh sat down with freuds’ Zulum Elumogo to discuss his journey, Gabon’s status as a Global Carbon Superpower and the power of storytelling in conservation.

In honour of International Women’s Day, this year’s focus is on breaking the bias. In this episode, we’ll be hearing from three women who’ve worked hard to do just that.

Hosted by Laura Round, we hear from Fiona Dawson, Katie Vanneck-Smith and Dame Moya Greene.

Fiona Dawson advises famous names like Lego and Marks and Spencer after retiring from Mars last year, having risen to the position of Global President during 33 years with the company. Katie Vanneck-Smith is co-founder of groundbreaking slow news brand Tortoise Media and former President of Dow Jones. And Dame Moya Greene who made her name in mail – running Canada Post before taking up the equivalent CEO role at the Royal Mail.

They share personal insights, including who their mentors were, things they wish they’d known at the start of their careers andsome of the jaw-dropping challenges they faced during their careers.

Rebecca Sycamore is Executive Director at St Mungo's, the charity ending homelessness and rebuilding lives.

Founded in 1969 by a group of committed activists distressed by the rising number of London’s homeless, St Mungo’s is England’s largest provider of homelessness services housing over 3000 people every night and helping over 30 000 people in 2021 alone. On these cold, dark wintery nights, they are doing important work with those without a home.

For this episode of The Freudcast, Rebecca Sycamore spoke to freuds’ Zulum Elumogo on the acute effects of climate change on the homeless, the charity’s heroic efforts to house rough sleepers during the Covid lockdowns and what it will actually take to end homelessness in the UK.

A qualified lawyer with over 20 years’ experience in the financial sector, H.E. Mrs Geingos became First Lady in 2015 and has used her platform to fight poverty and inequality. Through the One Economy Foundation, the First Lady has initiated numerous programs that focus on sustainably lifting vulnerable populations in Namibia, particularly women and girls, out of poverty.

In this episode recorded in New York City, Her Excellency spoke to freuds’ Zulum Elumogo in-between appearances at the United Nations General Assembly Week.

The First Lady begins by discussing the purpose and origins of her One Economy Foundation.

John Prendergast is a human rights activist, New York Times Best-selling author and Co-Founder of The Sentry alongside George Clooney.

As activism goes, John Prendergast has been wholly committed for most of his life. Human rights has been Johns focus, being part of peace processes in Burundi, Sudan, Democratic Republic of Congo and helping to broker an end of war between Ethiopia and Eritrea.

This conversation, recorded at Goals House which congregated on the fringes of the UN General Assembly, covered John's life of activism, improving human rights for the people of Africa and where the drive came from to embark on a career of making a positive impact.

"The world we want tomorrow starts with how we does business today.” This is the purpose that drives more than 135,000 Associates at Mars, Incorporated, the $40 billion family-owned business known for its beloved food, confectionary and petcare brands like Snickers, M&Ms, Extra, Pedigree, Whiskas and Ben’s Original, among many others.

In this episode, we are joined by Mars' Vice President Corporate Affairs and Sustainability, Andy Pharoah, who sits down with Laura Round to discuss how, as a purpose-and principles-led business with well over 100 years of experience, Mars is tackling today’s challenges while focusing on the future and how the next generations will be impacted.

AB InBev are the world’s leading brewer, with 500 brands including the likes of Stella Artois, Corona & Budweiser under its banner, they are a company that believes in the power of bringing people together.

For this episode, Matt was joined by Elaine McCrimmon, AB InBev’s Global Head of Reputation and External Engagement and the host of their podcast Talking on Tap to discuss her career, what the last 18 months have been like, what the future looks like for the world’s leading brewer and of course a love of beer.