Weigh your spending by use, not by how much "status" it gives you.

Consumer surplus is the difference between the price the consumers pay and the price that they are willing to pay.

Resulting is the fallacy of judging a decision based on its outcome.

Seek out challenges in your business. It usually means no one else is doing it.

This is another Japanese concept I enjoy called Misogi.

This is a Japanese concept I enjoy thinking about called Ikigai.

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Bad news doesn't get better with time. It's a principle that applies to business and life.

As an entrepreneur, it's easy to drift toward doing more and more, taking on ever increasing amounts of responsibility and tasks. At some point, you have to set clear boundaries and establish a balance in your work and life.

More discussion about the emerging pet industry.