As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we understand the unique challenges of growing a business across the region, particularly when it comes to communications.

Our new podcast series, Scaling Without Borders, is designed to help ambitious entrepreneurs overcome common challenges and successfully expand into new markets across Europe. Each episode explores the high and lows of growing a tech business internationally, offering valuable insights from some of Europe's most inspiring tech leaders who have been there and done it.

In this first series, we take a close look at the journeys of scale-ups founded by Dutch entrepreneurs with Tyto’s local experts Chantal Schepers and Erik van de Nadort. We uncover what it takes to thrive in today’s ultra-competitive international markets and share invaluable insights to take your business to the next level from inspiring tech leaders.  

In this episode, Martijn Hamann, Co-Owner and Partner at Endeit Capital, shares what he learnt from guiding 50+ tech companies as they scaled internationally.  

From leading Endemol to its IPO to unlocking opportunities in AI and tech, Martijn discusses the do’s, don’ts, and secrets to success for scale-ups growing across borders. 

New episodes of Scaling Without Borders featuring inspiring stories from Europe’s scale-up ecosystem will be released soon. Don’t forget to subscribe on your preferred podcast platform or YouTube channel to stay updated.

As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we understand the unique challenges of growing a business across the region, particularly when it comes to communications.

Our new podcast series, Scaling Without Borders, is designed to help ambitious entrepreneurs overcome common challenges and successfully expand into new markets across Europe. Each episode explores the high and lows of growing a tech business internationally, offering valuable insights from some of Europe's most inspiring tech leaders who have been there and done it.

In this first series, we take a close look at the journeys of scale-ups founded by Dutch entrepreneurs with Tyto’s local experts Chantal Schepers and Erik van de Nadort. We uncover what it takes to thrive in today’s ultra-competitive international markets and share invaluable insights to take your business to the next level from inspiring tech leaders.  

In this episode, Matthijs Welle, CEO of Mews, reveals how the cloud business was founded and overcame a rather challenging start in France.  

With Mews now on its way to becoming the global leader in hospitality management tech, Matthijs shares his experience of leading the scale-up through nine acquisitions, seven funding rounds, and the inevitable challenges sparked by rapid international growth. 

New episodes of Scaling Without Borders featuring inspiring stories from Europe’s scale-up ecosystem will be released soon. Don’t forget to subscribe on your preferred podcast platform or YouTube channel to stay updated! 

This is the sixth episode of our Following Up podcast series. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results. 

Our guest for today’s episode is Eva Schram, Editor Financial markets, the Financieele Dagblad (FD), the leading Dutch Financial newspaper. The FD has grown into a multimedia brand and reaches its audience using print, online and events published seven days a week. Before joining the FD, Eva was based in California, where she was Silicon Valley correspondent covering the tech sector from the very heart of it, for over seven years. Now, Eva is based in Amsterdam with a keen eye on the Dutch stock exchange. 

In this episode hosted by Tyto’s Erik van de Nadort and Bastian Meger, Eva shares her own experience and opinion about how journalism differs between Europe and the US. 

Eva talks us through her process for identifying which stories are most interesting to her audience, and why it is so important to find a fresh take on a big hitting news story, to provide readers with a different insight than other media outlets. Being a digital first publication means it is crucial to find that angle as quickly as possible to keep readers informed in real-time. 

We asked Eva to share her criteria for what makes a great spokesperson, to which she told us “I want to talk to people who know a lot more about a topic than I do, who can tell me everything I would like to know.” She also highlights the importance of availability, being able to ask someone a series of questions over the phone or video chat to find out what she needs to know is much more valuable. Finally, Eva shares her frustration with jargon, and explains why she looks to interview individuals who can explain their views in a simplified, low-key manner. In Eva’s words, “as you would explain it to your neighbors or your parents. That’s the best way.” 

Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and on our YouTube channel. 

This is the fifth episode of our new podcast series, Following Up. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results. 

Our guest for this episode is Nadine Schimroszik, Technology Correspondent at Handelsblatt, one of Germany’s leading newspapers covering business and finance. Based in Berlin, Nadine covered the business sector for more than 10 years until 2017, when she switched her focus to the tech industry. 

In this episode hosted by Tyto’s Zoë Clark and Bastian Meger, Nadine shares what it was like making the move from fast-paced global news agency, Reuters, to Handelsblatt where her focus turned to the German startup scene.  

Nadine’s passion for technology and startups began when she wrote a book during her maternity leave, which kick-started her switch towards business and technology as a focus topic. Naturally, Nadine loves to keep on top of the news agenda, and the tech sector specifically, but she also loves to write about topics such as sustainability, climate change and deep tech, all of which appeal to Handelsblatt’s audience of investors. Nadine talks us through what makes a great spokesperson, and why the best interviews don’t necessarily come from those big names or those who are the most rehearsed. Rather, it’s all about being authentic and having an interesting story to tell.  

Nadine also shares her thoughts on how journalists and PRs can work well together. In her view, a mutual understanding of each other’s ways of working and the audience journalists are trying to target will enable PRs to be a valuable asset to the media, enabling more cooperation to find the best stories.  

Nadine’s parting wisdom – “I don’t mind which paper you read – whether it’s Handelsblatt or another, but keep informed!  That couldn’t be more important these days”. 

Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and also on our YouTube channel. 

This is the fourth episode of our new podcast series, Following Up. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results. 

Our guest for this episode is Thomas Seymat, Editorial Project and Development Manager at European news network, Euronews. Thomas has been working in journalism for almost 20 years, and has participated in various roles within Euronews over the past twelve years. 

In this episode hosted by Tyto’s Sophie Banda and Pauline Delorme, Thomas talks us through the transformation that Euronews has experienced over the past few years, and how his role has changed as a result. We chat about his previous experience as Virtual Reality Editor and how the publication implemented VR into its coverage. Thomas shares his views on what the future of immersive journalism could look like, and why he believes it is both technology and human behaviour that is currently causing a barrier for its development. 

Thomas’ dream of becoming a journalist began when he started a newspaper with his peers at high school, later going on to write for his local paper in Lyon, Le Progrès. He even spent some time as a skateboard journalist, reviewing skateboard games! Having always been curious, he finds journalism the perfect way to learn new things and tell complete strangers what is going on in the world. 

Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and also on our YouTube channel. 

This is the third episode of our new podcast series, Following Up. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results. 

Our guest for this episode is Roland Lindner, US Business Correspondent at Frankfurter Allgemeine Zeitung (FAZ), one of Germany’s leading national newspapers. Roland has been a journalist for almost 30 years and has spent most of his career in New York covering the US business sector.  

In this episode hosted by Tyto’s Bastian Meger and Pauline Delorme, Roland takes us through a typical day in his life starting at 5am every morning, and the types of stories and companies he usually covers. Roland reveals how he decides whether a story is interesting, and that he doesn’t always know exactly how the storyline will evolve when he is speaking to people; the best stories are not planned and develop over time. He finds interviews go well when everyone feels at ease, so avoids unnecessary questioning that might make a spokesperson feel uncomfortable.  

Over his years in the industry, Roland has interviewed many high-profile names such as Bill Gates, Jeff Bezos and Sheryl Sandberg. During his time as a journalist, he has experienced first-hand how the news agenda has changed to become faster paced and has had to learn to adapt to the changing media landscape. More than half of what he covers is technology, which is the area he finds most interesting, particularly the rise of AI, but the stories that stick with him are those with a strong human element.  

Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and also on our YouTube channel. 

This is the second episode of our new podcast series, Following Up. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results. 

Our guest for this episode is Thomas Macaulay, Senior Reporter at The Next Web, 

a publication that covers technology and startup businesses in Europe. Thomas has been working in journalism for over a decade, and in his current role focuses on Europe’s tech ecosystem, particularly deep tech, startups and government policy.   

In this episode hosted by Tyto’s Sophie Banda and Bastian Meger, Thomas talks us through a typical day in his life as a reporter for one of Europe’s largest online technology news outlets; from the European startup scene to paranormal grannies in Bosnia. We chat about his career journey, starting out as a postal clerk to teaching journalism, and how he eventually bit the bullet and decided to pursue his dream of being a journalist in his late 20’s. 

Thomas is also a big fan of the European tech scene and shares his thoughts on why he believes the EU has become a world leader, especially when it comes to regulation. 

When asked what he would like PRs to know about the role of the journalist, relevance is key, and he appreciates when PRs have taken the time to research his interests before sending him a story – and notices when they haven’t! 

Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and also on our YouTube channel. 

This is the first episode of our new podcast series, Following Up. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results. 

Our guest for our first episode is Mike Moore, Deputy Editor at TechRadar Pro, the business technology publication targeted specifically at B2B decision-makers. Mike has worked as a technology journalist for over a decade, covering everything from cybersecurity to VR at the Winter Olympics.   

In this episode hosted by Tyto’s Sophie Banda and Pauline Delorme, Mike talks us through his career journey and the changes he has seen, from starting out as a journalist to deputy editor. When every day looks different, Mike outlines what he looks out for in a good pitch, shares top tips for PR consultants and chats to us about his dream interviewee. 

Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and also on our YouTube channel. 

Our guest in this 35th podcast episode with a unicorn start-up leader is the founder and CEO of FullStory, Scott Voigt.  

FullStory is a technology company that focuses on creating the perfect digital experience. Their tech records the customer journey in a privacy friendly way, whether it's on a browser or a native device. The data is then reported back to the owners of those properties so they can understand exactly when, where and why their customers are receiving a lower level of digital experience, and how to rectify it.  

Scott has been In the SaaS game for over 25 years. He worked at a number of companies over that time – but the FullStory story picked up in the early 2000’s when he was working on a startup (where he met his two co-founders) which was later acquired by Google. “The whole time we wanted to get the band back together, and so we finally got the courage, say, in 6 or 7 years after we had sold that company to Google to quit our day jobs, really to pursue this idea of perfecting digital experience by developing a very innovative piece of technology that didn't exist before”, says Voigt.  

In 2021, the company achieved Unicorn status after securing an impressive $171 million in funding. Since then, it has continued to flourish, establishing a prominent foothold in Europe and Australia while also expanding its operations into Germany and Singapore. 

When talking about his strengths as a leader, Scott said he is always sceptical of people who claim to know what their own strengths are, which is why it is important for people to communicate this to each other. Scott has always had the “gift of the gab” when it comes to talking in front of people, but revealed he has a weakness when it comes to writing: “For a long time I was very hesitant to put words on paper. And so, I think I probably would lean into to verbal communication. At some point I decided I wanted to go back to business school, university here in the States. And it turns out in order to get in, you had to learn how to write”, he jokes.  

We asked Scott whether the culture at FullStory had changed since becoming a Unicorn. He made a conscious effort to ensure that it did not, and one way of doing this, he encouraged everyone to be proud and hungry to succeed, but not pay attention to the numbers. He says “nobody gives you a high five in the world when you refinance your house. That's just a financing event. And so, it is with FullStory.” Scott trusts that while it's gratifying to have some sort of recognition for their accomplishments, such as this big milestone, it's important not to become too fixated on that number since it is bound to fluctuate over time. 

The FullStory founder and CEO believes that in order to be a successful leader, you must be genuine. He emulates this in every talk he gives to the company, by showing empathy and always encourages employees to “honour your inner sceptic”. In other words, questioning and testing that what he says is true so that the team can build real trust and be more aligned. Being genuine builds trust. 

The interview, as usual, was co-hosted with Russell Goldsmith of the csuite podcast. Alongside Holly Justice, Senior Partner at Tyto PR.   

We have distilled the most valuable, actionable insights from our first 15 interviews with leaders of unicorn companies and bottled them in our book ‘Growing without borders: The unicorn CEO guide to communication and culture’. You can download it here. 

Our guest in this 34th podcast episode with a unicorn start-up leader is the CEO of 6Sense, Jason Zintak.

The B2B sales and marketing platform 6sense was founded in 2013, but Jason joined the company four years later. The company then achieved unicorn status in March 2021 and last year, after a Series E funding of $200 million, reached a valuation of $5.2 billion with over 1300 employees.

Jason shares what it was like joining a company as CEO, having previously been led by the founder, with the challenge of achieving unicorn status. “It’s been quite a journey", Jason admits. “I joined the company and the founders at roughly $5 million in ARR [Annual Recurring Revenue] and today we're $200 million plus or minus, and that's just five and a half years later. So, we have quite a lot of experience together”, he adds.

He goes on to talk about what it takes to build a successful management team, such as getting to know your team and how they work and complement your own skill set. “One of our values at the company is just a growth mindset, balanced with accountability, integrity, having fun, being one team, so to speak. And we've practiced that for the last six years.” These values have been a part of the company's DNA and play a significant role in their success formula.

We then got onto the topic of ChatGPT, and Jason revealed that 6Sense has had this technology within the product for the past two years, but they feel fortunate to be “riding the tailwind”. The whole company is built upon the ability for AI to drive modern applications. “I think AI is embedded in increasingly more and more things and part of our [reason for] founding the company is that there's just too much data for any human to really process.” 

Jason has always loved communicating with people, it’s what got him into sales and marketing in his early career, but will also often sit back and observe, and even feels nervous sometimes. He finds it harder to connect with employees, especially new recruits, due to a remote structure and rapid growth, but will always make a conscious effort to get small groups together on “workerversaries” to reconnect and stay in touch.

In addition, he maintains an "open door policy" to encourage internal communication, inviting anyone who wishes to discuss anything at any time, regardless of location. Jason’s organization operates as a flat structure without any mandatory hierarchy, which he believes fosters this closeness and “helps keep it human.”

Talking about his leadership style and who has had the biggest influence throughout his career, interestingly, Jason believes that we shouldn’t be trying to emulate a leader that inspires us. Instead, he urges people to adopt small parts of what those leaders do well, but to focus primarily on being your own authentic self.  

The interview, as usual, was co-hosted with Russell Goldsmith of the csuite podcast. Alongside Holly Justice, Senior Partner at Tyto PR.

We have distilled the most valuable, actionable insights from our first 15 interviews with leaders of unicorn companies and bottled them in our book ‘Growing without borders: The unicorn CEO guide to communication and culture’. You can download it here.