For many businesses, the answer is "yes." But, maybe not yours. In this episode, we'll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don't go broke waiting for that customer to come back.

In this episode:

Johnny Molson

([email protected])

Chuck McKay

([email protected])

Dave Young

([email protected])

www.wizardofads.org

In this episode, Peter Nevland and Johnny discuss Character Diamonds.

This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyond Structure class. (www.beyondstructure.com)

Deploying these same tactics in your advertising will not only make your commercials more memorable, you'll create a bond with your customer.  

Contact:

[email protected]

[email protected]

wizardofads.org

In this video, Ryan Patrick, Tim Miles, and Johnny Molson make the case for media companies to have an in-house advocate for the advertiser.

We'll help salespeople collect better information to make better ads to make your clients more successful...(and, by extension, you too!)

A longer ad (letter, blog-post, TV/radio commercial) can perform better than a short one provided you use the power of (a non-boring) story. In this episode, we talk about the myth that people have a "short attention span" (only true if you're a dullard), and look at how companies like The Harman Brothers make viral videos (or do they?).

In this episode:

Johnny Molson ([email protected])

Joe Hamilton ([email protected])

Jeff Sexton ([email protected])

Stephen Semple ([email protected])

Gary Bernier ([email protected])

www.wizardofads.org

www.molsonpartners.com

There's a tricky balance between keeping your advertising fresh and maintaining consistency through the life of a campaign.

The solution is "Brandable Chunks."

A consistent set of verbal, visual, and/or audio elements that find their way into your ads in one form or another.

They are similar to brand codes that distinguish your brand from others, with an added twist of personality and sticky words to enhance your company's personality and unique traits.

In this episode, Chris Maddock ([email protected]) and Jeff Sexton ([email protected]) join Johny Molson ([email protected]) to talk about the power of Brandable Chunks.

Getting your ad to play (or show) frequently is good...but it must play multiple times to the same person for maximum impact.

In this episode, Wizard of Ads Partners Gary Bernier, Joe Hamilton, Stephen Semple, and Jeff Sexton discuss why repetition is your friend (and could also be your foe).

You'll also learn:

Why market size matters

How to consider the context in which your ad is playing

How often a potential customer should be exposed to your ad

and an introduction to Brandable Chunks

This was a great conversation with so much info, we'll be breaking this up into multiple episodes coming soon!

Questions? Ask away!

[email protected]

www.molsonpartners.com

Chris Maddock ([email protected]) and Kevin Skaalure ([email protected]) discuss ways to improve your recruitment ads.

How you recruit can say a lot about your company to both prospective employees and prospective customers alike.

Some tips:

As with any advertising, involve the applicant. How can you make him/her see themselves in that job?

It's not about money. Pay and benefits are only important up to a point. People want to be valued and know their place in your company

Use current employees. There's no better ambassador for your company than a happy employee. Ask your employees why they like working for your company and what they might tell an applicant if the boss isn't in the room.

For more info on all these cool cats in the video, you can contact Johnny Molson ([email protected])

Tom Wanek ([email protected]) and Ryan Chute ([email protected]) join Johnny Molson ([email protected]) this week on The Wizard's Roundtable to talk about how improving the customer experience can be the shot in the arm your company needs

In this episode, Steve Thomas of oneicity.com talks about ways non-profits are still bringing in donations and growing year over year by using 5 steps:

1: Get attention

2: State the problem

3: Identify the consequences

4: Explain how your organization is helping

5: Explain how a donor can help the organization

Ask questions below or email:

[email protected]

[email protected]

molsonpartners.com

oneicity.com

wizardofads.org

There might be deals to be had out there...but should you take them?

In this episode:

Johnny Molson

[email protected]

Devin Wright

[email protected]

Gary Bernier

[email protected]