WJR Business Beat: In Advertising, Active Attention Is the Key Metric (Episode 467)
On the Business Beat, Jeff shares some marketing advice from an Omnicron Media Group/Amplified Intelligence study indicating impressions aren't the ad metric businesses should be eyeing.
WJR Business Beat: In Advertising, Active Attention Is the Key Metric (Episode 467)
On the Business Beat, Jeff shares some marketing advice from an Omnicron Media Group/Amplified Intelligence study indicating impressions aren't the ad metric businesses should be eyeing.