WJR Business Beat: Shoppers Consider Brand Purpose In Their Purchase Decisions (Episode 327)
A new report indicates 82% of consumers are making their purchase decisions this holiday season based on what a brand stands for and how they feel about that brand.
WJR Business Beat: Shoppers Consider Brand Purpose In Their Purchase Decisions (Episode 327)
A new report indicates 82% of consumers are making their purchase decisions this holiday season based on what a brand stands for and how they feel about that brand.