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WKLK - Lifeblood of Daily Community Activity
In this episode of Talking Business, Shelly Peterson - Founder and CEO of Promoting Me, LLC. and Holly Hansen - Community Development Director for the City of Cloquet are talking about the Hidden Gem of WKLK. Many trends have come and gone, but radio is still the most listened to media. Known as the "Northwoods Radio Group," WKLK/WMOZ Radio currently has three stations inside its building, WKLK 96.5 FM "Legends Rock" (25,000 watts) and WKLK-AM 1230 "America's Best Music" (1,000 watts) and WMOZ 106.9 FM "The Moose." When local businesses want to get their message out, they turn to the radio as they know their neighbors are listening. Unlike some forms of media, there is no lag time with radio, and it's immediate. The radio was invented as a forum to announce vital community information that serves the public interest, which still holds true today. The station provides news, and sports tips, shares press releases, and offers general programming. They have a line for closings and cancellations, provide information on community events, and host a community calendar.
WKLK/WMOZ Radio opened its doors in Cloquet in 1950, with the original studio on Highway 33 South in Cloquet, where you'll find the Dairy Queen today. The station's studio has had various locations but has been in its current location at 1104 Cloquet Avenue since the mid-1990s. The station's first owner was Harry Newby, Sr. He later sold the station to Otto Korp out of Fergus Falls. The radio station then changed hands to Denny Stramer, who later sold it to an ownership group out of Newton, Iowa. In 1992, Al Quarnstrom became the owner. He kept ownership for 20 years before selling the station to the Fond du Lac Band of Lake Superior Chippewa in 2012.
Jake Kachinske has been with the station for 23 years. He is the Operations Manager, Amy Welsh has been with the station for 14 years as Office Manager, and Brent Danielson has returned to the station and area recently serving as Sales Account Executive. "It's all about repetition and awareness when we advertise on the radio." Brent Danielson's dad, Robert Danielson, worked the night shift at a radio station and often listened to the broadcasts.
"I'm here to grow advertising opportunities with WKLK," said Danielson. The station also advertises garage sales on its radio and website for a nominal $15. Also, it has the "Radio Auction" for listeners to access business discounts and for businesses to grow foot traffic.
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By Shelly PetersonIn this episode of Talking Business, Shelly Peterson - Founder and CEO of Promoting Me, LLC. and Holly Hansen - Community Development Director for the City of Cloquet are talking about the Hidden Gem of WKLK. Many trends have come and gone, but radio is still the most listened to media. Known as the "Northwoods Radio Group," WKLK/WMOZ Radio currently has three stations inside its building, WKLK 96.5 FM "Legends Rock" (25,000 watts) and WKLK-AM 1230 "America's Best Music" (1,000 watts) and WMOZ 106.9 FM "The Moose." When local businesses want to get their message out, they turn to the radio as they know their neighbors are listening. Unlike some forms of media, there is no lag time with radio, and it's immediate. The radio was invented as a forum to announce vital community information that serves the public interest, which still holds true today. The station provides news, and sports tips, shares press releases, and offers general programming. They have a line for closings and cancellations, provide information on community events, and host a community calendar.
WKLK/WMOZ Radio opened its doors in Cloquet in 1950, with the original studio on Highway 33 South in Cloquet, where you'll find the Dairy Queen today. The station's studio has had various locations but has been in its current location at 1104 Cloquet Avenue since the mid-1990s. The station's first owner was Harry Newby, Sr. He later sold the station to Otto Korp out of Fergus Falls. The radio station then changed hands to Denny Stramer, who later sold it to an ownership group out of Newton, Iowa. In 1992, Al Quarnstrom became the owner. He kept ownership for 20 years before selling the station to the Fond du Lac Band of Lake Superior Chippewa in 2012.
Jake Kachinske has been with the station for 23 years. He is the Operations Manager, Amy Welsh has been with the station for 14 years as Office Manager, and Brent Danielson has returned to the station and area recently serving as Sales Account Executive. "It's all about repetition and awareness when we advertise on the radio." Brent Danielson's dad, Robert Danielson, worked the night shift at a radio station and often listened to the broadcasts.
"I'm here to grow advertising opportunities with WKLK," said Danielson. The station also advertises garage sales on its radio and website for a nominal $15. Also, it has the "Radio Auction" for listeners to access business discounts and for businesses to grow foot traffic.