With the rise of social media and influencers, the marketing and advertising industry had to adjust. Now everyone can share their creative thoughts and ideas with the entire world and gain a loyal following. To leverage the situation and benefit from that, more companies start working with these creators and creating a new marketing strategy.

Regev Gur is the CEO of Narrative Group. He is an expert in identifying trends and talents in the social media creator's arenas and connecting them to their ideal partners in the tech industry. By creating this partnership, both sides can get what they want - the creators can make a living out of their content and the companies can reach their target audience using a familiar and trustworthy face.

How can a brand know if a certain creator is a good match for them? What do creators need to do to make their hobby into a paying job? We discussed those questions and more in today’s podcast episode.

Time Stamps:

00:00: Introduction

2:07: Who is an influencer and when is the time they can make a living from brand deals?

5:03: How to live a life without the intention of making money from what you love?

7:32: Types of brand deals

11:12: Regev's advice: You have to be pitched by the brand!

13:38: Short-form or long-form content? Who's going to make more money?

17:19: Profitable niche

19:36: Preparing a marketing strategy as a content creator

23:34: Conclusion

🍿 Watch Next:

▶️ The Evolution of Content Creation with Nuseir Yassin (Nas Daily): https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s

▶️ Turning Travel Into a Self-Development Tool with Elona Karafin: https://www.youtube.com/watch?v=mmsJRfGWX-g

Follow Us!

⭐️ Instagram: https://www.instagram.com/just_wndr/

💪 LinkedIn: https://www.linkedin.com/company/justwndr/

👤 Facebook: https://www.facebook.com/justwndrcom/

♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...

Follow Regev Gur:

https://www.instagram.com/regevgur/

https://www.linkedin.com/in/regevgur/

https://www.linkedin.com/company/narrativegroup-co/

Isar Meitis is a serial entrepreneur with decades of experience in the travel industry. Isar is the former President of E-Commerce at Tourico Holidays, the largest hotel wholesaler in the United States. When the company was acquired by Hotelbeds, the largest hotel wholesaler in the world, he became the Head of E-Commerce.

With time, he eventually moved on to start his own companies, Be the Stage and The E-Tribe; a mutually beneficial relationship-driven growth engine and weekly podcast. This endeavor has generated over $40 million for his clients.

In today's episode, Isar discusses why content is king; why you should invest in it, what works best on social media and how to uniquely market each content type.

Time Stamps:

00:00: Introduction

01:22: The value of content and why we should invest in it

06:44: Isar’s professional transition and motivation

11:42: What content creation infrastructures does Isar's company provide?

17:08: What content works best on social media?

21:24: What is the best way to market content?

27:57: How can content creators work with businesses?

32:10: Tips for content creators

34:01: Conclusion

🍿 Watch Next:

▶️ The Evolution of Content Creation with Nuseir Yassin (Nas Daily): https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s

▶️ Turning Travel Into a Self-Development Tool with Elona Karafin: https://www.youtube.com/watch?v=mmsJRfGWX-g

Follow Us!

⭐️ Instagram: https://www.instagram.com/just_wndr/

💪 LinkedIn: https://www.linkedin.com/company/justwndr/

👤 Facebook: https://www.facebook.com/justwndrcom/

♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...

Where to Stream wndrcast:

🎧 Spotify: https://open.spotify.com/show/218RMDcjuyW7elmFtNLr72?si=k3ovvQ26SsOOV-C07p8NVg

🍎 Apple: https://podcasts.apple.com/us/podcast/wndrcast/id1622341463

📦 Amazon: https://music.amazon.com/podcasts/4cff18cc-524d-44ac-8616-2d3a3c33c11f/wndrcast

Follow Isar Meitis:

https://www.linkedin.com/in/isar-meitis-2a5320/

https://www.linkedin.com/company/be-the-stage/

https://www.linkedin.com/company/the-e-tribe/

If you’re reading this, there’s a good chance that you're familiar with (and are a fan of) Elona Karafin. Since her first time on an airplane, when she moved from Ukraine to New York as a Jewish refugee with her family, Elona has become a passionate travel blogger and content creator, sharing her story with over 150K followers on Instagram alone.

In this episode, we learn about Elona’s journey as an entrepreneur, her philosophy on travel as a self-development tool and find out what advice she has for others looking to start their own business or brand in the digital world.

Time Stamps:

00:00: Introduction

05:20: How do you see the evolution/future of content?

08:07: How do you stand out in a highly competitive industry?

10:56: Building community and influence online

13:22: Thoughts on using your influence to do good in the world

15:14: Niche-specific vs. going broad

17:37: Elona’s masterclass

19:20: Monetization methods

23:31: Manipulating the algorithm

26:01: Would you choose the travel industry if you were starting over?

26:59: Conclusion

🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s

Follow Us!

⭐️ Instagram: https://www.instagram.com/just_wndr/

💪 LinkedIn: https://www.linkedin.com/company/justwndr/

👤 Facebook: https://www.facebook.com/justwndrcom/

♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...

Where to Stream wndrcast:

🎧 Spotify: https://open.spotify.com/show/218RMDcjuyW7elmFtNLr72?si=k3ovvQ26SsOOV-C07p8NVg

🍎 Apple: https://podcasts.apple.com/us/podcast/wndrcast/id1622341463

📦 Amazon: https://music.amazon.com/podcasts/4cff18cc-524d-44ac-8616-2d3a3c33c11f/wndrcast

Follow Elona:

https://www.instagram.com/elona/

https://www.tiktok.com/@elonakarafin

https://www.elonatheexplorer.com/

Mike Dewey is a passionate content creator and producer, who epitomizes in every way, shape and form exactly what a successful creator looks like in today’s world.

Mike has candidly spoken on his platform about maintaining authenticity, staying true to yourself, and reinventing yourself while working in a public-facing industry; some very trying tasks that Mike has pulled off with grace.

It was a pleasure speaking about the evolution of the industry in seemingly unknowing directions, how to be successful as a creator, and most importantly, how to define success for yourself. Give this episode a listen below.

Time Stamps:

00:00: Introduction

00:37: What has been your experience in content creation?

02:33: Why did you start?

03:52: How did you strike business with big brands?

05:11: Is there any other strategy apart from consistency?

07:07: How do you manage the business of analytics and data?

09:15: How do you develop a hook/unique strategy as a newbie?

11:52: How do you envision the future of content creation and video?

13:46: What is “Moment”?

16:10: What is your greatest advice for content creators and how do you define success?

19:22: Conclusion

🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s

Follow Us!

⭐️ Instagram: https://www.instagram.com/just_wndr/

💪 LinkedIn: https://www.linkedin.com/company/justwndr/

👤 Facebook: https://www.facebook.com/justwndrcom/

♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...

Where to Stream wndrcast:

🎧 Spotify: https://open.spotify.com/show/218RMDcjuyW7elmFtNLr72?si=k3ovvQ26SsOOV-C07p8NVg

🍎 Apple: https://podcasts.apple.com/us/podcast/wndrcast/id1622341463

📦 Amazon: https://music.amazon.com/podcasts/4cff18cc-524d-44ac-8616-2d3a3c33c11f/wndrcast

Follow Mike Dewey:

Instagram: https://instagram.com/mike_dewey?igshid=YmMyMTA2M2Y=

Michael Matias, Stanford graduate, investor in early stage startups, Venture Partner in VC funds, and most notably - creator and host of 20MinuteLeaders - has made it his goal and life mission to remain curious and to always find love and inspiration in everything he does.

In this episode of wndrcast, Michael shares how passion, consistency and a clear vision for your content and what story you want to tell is the recipe for being a successful content creator.

Time Stamps:

00:00: Introduction

01:38: What does success mean for a content creator?

04:29: How were you able to create 800 episodes without a big team?

07:24: How can creators build a consistent media channel on a low budget?

10:19: How do you tell the story of your content/podcast?

14:49: Why was it necessary to change content format & what’s the foreseeable future?

18:07: How can a new creator come up with the look/format for their content?

21:50: Conclusion

🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s

Follow Us!

⭐️ Instagram: https://www.instagram.com/just_wndr/

💪 LinkedIn: https://www.linkedin.com/company/justwndr/

👤 Facebook: https://www.facebook.com/justwndrcom/

♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...

Where to Stream wndrcast:

🎧 Spotify: https://open.spotify.com/show/218RMDcjuyW7elmFtNLr72?si=k3ovvQ26SsOOV-C07p8NVg

🍎 Apple: https://podcasts.apple.com/us/podcast/wndrcast/id1622341463

📦 Amazon: https://music.amazon.com/podcasts/4cff18cc-524d-44ac-8616-2d3a3c33c11f/wndrcast

Follow Michael Matias and 20 Minute Leaders:

LinkedIn: https://www.linkedin.com/in/matiasmichael/

Facebook: https://www.facebook.com/20minuteleaders/

Sarah Funk has made quite the name for herself in the social media world. She’s one of the most consistent content creators out there, having consistently churned out video content since quitting her corporate job in 2017 and posting her first video in early 2018. She recently stopped by to give us an in-depth look at her story, and what it means for other influencers today.

In this episode of wndrcast, host Mickey Haslavsky talks with Sarah Funk about how having an adaptation mindset can help us be more successful, and how being consistent and monetizing your content is the foundation of maintaining a steady income when it comes to being an entrepreneur in the social media world.

Sarah shows us that having a successful business comes from time, effort and consistency. If you keep going, are patient and focused on your long-term goals and have a vision for your business – then one day you will find yourself having done what you set out to do.

Time stamps:

00:00: Introduction

00:50: How did you start?

03:04: Starting a YouTube channel

05:16: How to monetize your content

13:11: What is the best way/source for creators to learn monetization

15:15: How do you see the future of content creation?

18:10: Conclusion and advice

🍿 Watch next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s

Follow us!

⭐️ Instagram: https://www.instagram.com/just_wndr/

💪 LinkedIn: https://www.linkedin.com/company/justwndr/

👤 Facebook: https://www.facebook.com/justwndrcom/

♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...

Follow Sarah Funk:

Instagram: https://www.instagram.com/sarahfunky/

YouTube: https://www.youtube.com/channel/UCbmQns2TtITJIPlTnr1t2og

Twitter: https://twitter.com/SFunkyTravel

TikTok: https://www.tiktok.com/@sarahfunkyy

Website: https://sarahfunky.com/

Paul Bakaus is someone whose reputation precedes him. He was part of the core team of developers of jQuery UI, the former (and first) Head of Creator Relations at Google, and the current Head of Creators at Koji, a creator economy platform where Paul is responsible for the marketing, business development, community, partnerships, DevRel and much more.

Paul is a mountain of knowledge, and we had the pleasure and opportunity to pick his brain about what tools creators can use to grow and monetize, how to be a successful entrepreneur, and the interesting cross-over between developers and content creators.

Time stamps:

00:00: Introduction

00:39: Why transition after many years in the tech space

02:31: How do you see the influence of content creators over developers?

04:29: What was the change that made it possible for creators to start becoming profitable?

07:44: Your Google job role and best tips on how to use Google to grow

11:39: How can creators use Web Stories?

13:25: Future of the creator economy

18:13: How do we bridge from social to monetization?

22:06: What do creators need to do for monetization?

25:19: Koji’s differentiation

27:12: How can creators become better entrepreneurs?

31:50: Conclusion

🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s

Follow us!

⭐️ Instagram: https://www.instagram.com/just_wndr/

💪 LinkedIn: https://www.linkedin.com/company/just...

👤 Facebook: https://www.facebook.com/justwndrcom/

♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...

Follow Paul:

LinkedIn: https://www.linkedin.com/in/paulbakaus/

His Blog: https://paulbakaus.com/

With half a million followers on TikTok, it's not an exaggeration to say that Ariel Viera has become a true expert in the art of storytelling.

In this episode of wndrcast, Ariel speaks with wndr CEO and co-founder, Mickey Haslavsky, about the start of his social media career, sharing long-form history stories with his 30,000 followers on Facebook life, and how his path eventually led him to master TikTok. He explains how to properly tell stories to your audience across different types of platforms, while, most importantly, remaining authentic.

The challenge of telling a 20-minute long story in one minute for TikTok was what reeled Ariel in, his ability to do so in a way that is compelling and easily understandable is what made him stay.

This episode is a fascinating one, filled with some serious jewels to take with you throughout your content creation journey. Do yourself a favor and give it a listen.

Time stamps:

00:00: Introduction

01:06: How and why you started your creator journey

02:56: How did you move from Facebook live to TikTok bearing in mind that you need to edit on TikTok

05:04: How did you know what works during the transition?

07:24: How did you go from 30,000 on Facebook to half a million followers

09:26: How do you see the future of travel content especially with your background in media?

12:18: What are your thoughts on monetization?

15:27: How can a new creator define and segment their audience?

20:24: Most practical tips for coming up with good stories

26:42: Conclusion

Follow us!

Instagram: https://www.instagram.com/just_wndr/

LinkedIn: https://www.linkedin.com/company/justwndr/

Facebook: https://www.facebook.com/justwndrcom/

Join our community of travel content creators: https://www.facebook.com/groups/690377575118734/

Follow Ariel:

Instagram: https://www.instagram.com/thearielviera/

TikTok: https://www.tiktok.com/@arielviera

Travel blogger, Peleg Cohen, also known as Lonely Peleg, has been traveling for seventeen years and has visited 151 countries in the world (out of 195!!). Peleg's story as a travel blogger is fascinating, as he details his journey in this podcast episode.

Peleg's willingness to put in the time and hard work necessary to succeed, and his infectious positivity and warmth he exudes when doing so, is inspiring and can't help but bring a huge smile to your face.

In this episode of wndrcast, Mickey sat down with Peleg to talk about his career as a traveler and content creator, what that means in terms of being committed to telling stories and consistently creating content for a long period of time and being adaptable in order to stay relevant and successful in an ever-changing industry.

In this episode, we refer to wndr by its name prior to our rebranding, TrueSpots, so don't be alarmed.

Time stamps:

00:00: Introduction

01:27: Origin of the story

02:32: Industry evolution in the last 10 years

04:35: Your content creation process

06:09: How content influences people

07:30: Management of multiple platforms

08:45: Word for newbies and micro-influencers

12:52: Long term monetization of content creation

16:00: Your perspective on the past and future of the travel experience

18:07: From travel content to business advising

20:19: Technological predictions for the future of travel and content creation

23:31: Thoughts on VR (virtual reality)

27:20: How can large brands benefit from working with content creators

Ohad the Nomad is a blogger and travel influencer, who has been traveling the world for the last five years and creating content for the last four years. From Japan to Tunisia to Portugal to Antarctica and everywhere in between, Ohad constantly exudes positivity no matter where in the world he is and no matter what obstacles are thrown his way.

Ohad spoke with Mickey Haslavsky, CEO of wndr, to discuss how to grow in an industry that is constantly changing, how to simultaneously create value while also increasing brand awareness, and the importance of having a well-rounded, digital brand.

By the way, we're using wndr’s old name, TrueSpots, in this episode. But really, wndr goes much better with our new hair style.

Time stamps:

00:00: Introduction

00:43: Your content creation story

03:17: Connecting with your audience

05:40: The benefit to people: Accessibility

06:22: Content form: Short vs. long form

11:41: Influencing travel through visual experiences

14:07: Monetizing the hard world of travel and content creation

17:08: Future/potential of travel content

19:41: How travel content affects the travel industry

22:47: What are the next steps for you

26:37: Collaborations in the travel industry