Paul Bakaus is someone whose reputation precedes him. He was part of the core team of developers of jQuery UI, the former (and first) Head of Creator Relations at Google, and the current Head of Creators at Koji, a creator economy platform where Paul is responsible for the marketing, business development, community, partnerships, DevRel and much more.

Paul is a mountain of knowledge, and we had the pleasure and opportunity to pick his brain about what tools creators can use to grow and monetize, how to be a successful entrepreneur, and the interesting cross-over between developers and content creators.

Time stamps:

00:00: Introduction

00:39: Why transition after many years in the tech space

02:31: How do you see the influence of content creators over developers?

04:29: What was the change that made it possible for creators to start becoming profitable?

07:44: Your Google job role and best tips on how to use Google to grow

11:39: How can creators use Web Stories?

13:25: Future of the creator economy

18:13: How do we bridge from social to monetization?

22:06: What do creators need to do for monetization?

25:19: Koji’s differentiation

27:12: How can creators become better entrepreneurs?

31:50: Conclusion

🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s

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