Neil Gershenfeld, Alan Gershenfeld, and Joel Cutcher-Gershenfeld used December’s What’s Now: New York as the official New York launch party for their new book Designing Reality: How to Survive and Thrive in the Third Digital Revolution. The book brings the perspectives of science, technology, social science, and humanities to the third digital revolution—through three brothers who are not only observers of the revolution but also active participants in helping guide it.