Should your product go all-in on quick commerce or fight for space on the retail shelf?

In this episode, Manoj Singh, CMO of Cornitos (ex-Organic India, Chaayos, Mother Dairy), joins Divanshi Gupta to decode the toughest marketing choices for modern FMCG brands.

From wellness teas to tortilla chips, Manoj has built brands that understand Indian consumers’ taste, trust, and triggers. Here’s what we cover:

Key Takeaways:

• Is quick commerce really beneficial—or just hype?
• The dos and don’ts of product launches in India
• How to make your packaging look premium (without overspending)
• The psychology of retail shelf buying why consumers pick one brand over another
• What local brands get right that global giants often miss
• Whether you’re a marketer, founder, or FMCG professional, this episode will give you real insights into consumer behavior, packaging, and product strategy.

Don’t forget to like, share & subscribe for more episodes with India’s top marketers.

Can a footwear designer become a CMO? Barun Prabhakar did just that — and he’s here to share how.From sketching soles to steering strategy for legacy brands like Liberty and now GRM, Barun breaks down how design thinking, creative leadership, and cultural relevance helped him climb from the design desk to the boardroom. In this episode, we covered:

• The mindset shift from creator to brand strategist
• What legacy brands must unlearn to stay relevant
• The secret to attracting Gen Z (without trying too hard)
• Building brand storytelling inside-out
• Why in-house creatives are a game-changer, and where agencies still matter

Don’t forget to like, share & subscribe for more real stories from the people behind great brands.#TheMarcomAvenue #DailyAgencyLife #AgencyLife #MarketingAgency

And if it can — would you trust it with your brand?

In this episode, we’re joined by Aakriti Bhargava,Co-Founder of Wizikey, India’s pioneering AI-powered PRplatform.

We talk about what happens behind the headlines:

• How AI is being trained to manage reputation,not just coverage
• What “prompt engineering” looks like in theworld of PR
• The story of how one tool scaled media reachfrom 1,000 to millions
• What it really takes to build deep-tech forcomms and build it from India

This one’s part founder journey, part PR masterclass, and partfuture-of-tech reality check.

If you’re in PR, marketing, brand strategy, or media, you’ll want to take notes.

🎧 Listen in, laugh out loud, and get inspired.#PRTech ⁠#AIinPR ⁠#Wizikey ⁠#AakritiBhargava ⁠#WomenInTech ⁠#CrisisComms ⁠#BrandReputation ⁠#MediaIntelligence ⁠#PRInnovation ⁠#TechForPR ⁠#FoundersInFocus ⁠#AIWithAHumanTouch⁠

She didn’t get a deal on Shark Tank. But she built a movement. 🚺💥

In this unfiltered, inspiring episode, we sit down with Manveen Sharma, Founder of Pinq Polka—India’s boldest brand in intimate wellness and feminine hygiene. From sourcing the wrong cup sizes from China to battling taboos in Indian homes, Manveen shares her raw, powerful journey of building a brand that’s now taking over shelves across India, Dubai, and the U.S.

🎧 Listen in, laugh out loud, and get inspired.

#SharkTankIndia #WomenEntrepreneurs #PinqPolka #ManveenSharma #MadeInIndia #PodcastClip #WomenInBusiness #BreakingTaboos #FoundersOfInstagram #D2CStartups

What does it take to drive real ROI in marketing—across both global B2C brands like Adidas and industrial giants like Jindal Stainless?

In this episode we dive into:

The ROI formula that works—whether your budget’s $1M or $15M

Short-form vs. long-form in 2025: what actually works

The truth behind ESG marketing (and how not to fake it)

Building for India vs. the world

Why the next shot matters more than the last

And yes—we hit rapid fire on AI, buzzwords, creativity, and campaigns that never leave your head.

If you're building brands or chasing real results, this one’s for you.

👀 Listen Now. Get inspired. Get better.

#MarketingPodcast #MohitTaneja #DigitalMarketingIndia #MarketingROI #ContentStrategy #ESGMarketing #AIinMarketing #BrandBuilding #WOAHThatWasGood

Consumers are changing. Fast. And Satyam Manohar is not just observing the shift—he’s driving it.

From decoding growth hacks to rethinking how FMCG brands show up in a digital-first world, this episode dives into what it really takes to stay relevant when the rules keep changing.

If you're building for tomorrow's consumer, this one's for you.

#FMCGFuture #TheWoahFilms #WoahPodcast #GrowthMindset #MarketingUnfiltered #AIinFMCG #BusinessPodcast #ConsumerBehaviour

She’s worn many hats, but what truly crowns her success?

Because while men may search for success women nurture it—and Shireen? She’s all that and more.

Whether you’re chasing dreams, climbing ladders, or building your own, this episode is your reminder that success isn’t a straight line—it’s a story.

#WomenWhoLead #BreakingBarriers #SheLeads #MarketingUnfiltered #IIMAlumni #podcast #TheMarcomAvenue

Selling a product is one thing, but building a brand is a different game.

I had a conversation withAshish Sood, Head of Strategy & Product Development at Hero Cycles, about what it really takes to create premium brands in India. From innovation to market penetration, we broke down the strategies that fuel growth in a competitive landscape.

Curious about what sets successful brands apart?

#branding #productstrategy #marketing #podcast #TheMarcomAvenue

We create campaigns and generate leads, but is this all that we are doing?

I had a chat with Gaurav Mehta on how agencies can penetrate past the walls of thinning talent and thin budget to achieve sustainable, solid client partnerships.

Interested in how to make the difference?

#mediaengagement #marketing #strategies #podcast 

#TheMarcomAvenue

Join us as we explore the world of marketing with Pooja Gupta, a marketing genius with 8 years of experience in Women's Beauty and wellness Brands.