The ladies talk about content marketing and brand storytelling with the Adidas World Cup video and more

The conversation with Kelly Katapotis covers her journey from consumer PR to healthcare communications, focusing on her role at Blue Cross Blue Shield of Massachusetts, the impact of AI in healthcare, and the evolving consumer behavior in the healthcare space.

The girls discuss Devil Wears Prada 2 brand collaborations, the fast rise of Gruns, and the power of Ulta Beauty World, with a deep dive into how retro, IRL and influencer continue to lead as powerful themes and tools.

Join the ladies as they talk about Kit Kat's PR win after the heist, the banning of cell phones in some restaurants + schools and how that's shifting communications strategies, and how brands are creating strong communities (hint: it's increased IRL activations).

Join us as we talk to hospitality PR expert, Anna Stancioff. Anna covers how she got into the industry, some of her favorite campaigns, and the shifting tides with social media and new platforms like Substack.

A recap of the Boston Globe Working Mothers Conference, including thoughts on the unique time we're living in, the impacts of anxiety and role of social media, and the importance of putting yourself out there.

Join us for some personal chatting + how GLP-1s are proving to be beneficial for some companies and a challenge for others.

The ladies welcome entrepreneur, Meghan Block, to the pod for an engaging conversation about the evolution of social media marketing, the importance of authenticity and engagement, and the impact of micro-influencers.

Join the ladies as the talk through this week's eye-catching campaigns, including updates from Target and the latest happenings in the airline industry.

WOI Unfiltered welcomes its first guest, Renee Barone Brooks, SVP at Praytell. Renee takes time to catch us up on the beverage industry as well as one of our favorite new campaigns from Burger King.