WojCast - What is Digital Empathy?

This is the last episode of WojCast Season 1 and it is time to get into some real company shit.

It's the final episode of WojCast for season 1 and what better way to cap things off then with the straight-shooting head of SEER interactive Wil Reynolds.

Prepare yourself and the rest of the marketing industry to take a long hard look in the mirror as Wil strips away all niceties to reshape SEO in a bid to protect the needs of his clients and their audiences from the pressures of the algorithm.

Why do people do the things they do, buy the things they buy and like the things they like?

On Episode 18 our heroes brave the wilds of the human mind with the web psychologist, Nathalie Nahai, to find some answers.

In Nathalie's interview, we learn about the role web psychology plays in business, especially on digital platforms, plus we learn about the ways people engage with content and brand identity.

Being a badass and branding go hand in hand, but doing business and thinking about the humans involved in it on both sides of the deal has a tendency to get lost in the shuffle.

On episode 17 brand strategist Melanie Spring joins Woj and Bobby to talk about her cross-country journey to uncover the lesser known stories of businesses across America.

Whether big or small, every organisation has to work hard to connect with the people who work for them and the people who buy from them. A company's branding is the essence of that connection and Melanie shows us how she can guide individuals and businesses through the processes of knowing, growing and managing their brand identity.

What kind of madman would actually consider changing his name to Landing Page?

Our own Woj Kwasi had an inkling Oli Gardner fit the bill. That's why he pinned down the globe-trotting orator for an insightful interview at MozCon for episode 16 of WojCast.

Woj and Oli explore Oli's journey from Edinburgh to Canada, Unbounce's history and its future with artificial intelligence, the power of insights over data (and how to get them), how to improve the conversion rates of almost anything, and whether there's anything Oli can't optimise.

MacGyvering your way through this episode and try to capture the sweet spots on camera - that's the Landing Page way.

There is a killer on the loose!

The Psychographic Killer and founder of the company Aimclear, Marty Weintraub, joins Woj & Bobby for a mind-blowing episode of Wojcast.

A musician by trade, Marty continues to rock the proverbial casbah and everything else he touches with his incredible audience and customer acquisition tactics. Join our heroes on episode 15 as they take a journey through the mind of a marketing legend to discover the challenges he faced building an industry leading marketing company.

Every great sci-fi flick deserves a sequel.

Gianluca Fiorelli returns for the second part of his interview to discuss how humanistic studies influences his international SEO work. From the evolution of language to literary theory, Gianluca's academic background makes him a powerhouse in digital marketing.

The meaning of words and interpretation of content may one day be monopolised by google as it continues to invests more resources into arranging the sum total of digitised human experience. Gianluca explains the creative process through the lens of classical European philosophers, to answer the the hows and the whys surrounding the things that influence human decision making.

Leap off of the deep end with our heroes and discover the roots of the content wars and the implications search has on the political and social landscape of the entire globe.

To be concluded...

Don't forget that the internet is a global force to be reckoned with.

It's time to talk international strategies with SEO senior consultant Gianluca Fiorelli.

Based in Europe, Gianluca has a unique perspective of the digital marketing landscape. By operating at the crossroads of a culturally diverse market, Gianluca has been a witness to the tactics that work on the global stage.

On Episode 13 of WojCast he takes the time to bursts open a few bubbles with our heroes Woj and Bobby to help broaden their understanding of how search and marketing operate internationally.

What better way than to spend a day chatting over a burger and fries with the blogger of choice at Moz? The team also get a lesson in robotic ethics as told by science fiction and find out why.

We love Jeff Goldblum, but not as much as Geraldine DeRuiter.

On episode 12 Woj and Bobby take a trip with the jet-setting Everywhererist to discover the roots of her liberating travel ethos, where failing at a vacation is impossible and getting lost is all part of the master plan.

After writing her first book, All Over the Place: Adventures in Travel, True Love, and Petty Theft, Geraldine is bursting with golden nuggets of wisdom delivered with her timely sense of humor and endlessly inviting nerdery.

After surviving career setbacks, a brain tumor and a non-existent sense of direction she proves that when life gets tricky, Geraldine finds a way.

Seattle may have lost the Supersonics but it kept one of its great homegrown resources, Moz founder Rand Fishkin.

On Episode 11, Rand reflects on the challenges his company will face as his team attempts to return the business to profitability and return to its SEO roots.

As always, Rand is especially transparent in explaining the tools and strategies Moz has at its disposal to remain best in class.

Our heroes Woj and Bobby learn about how the company will confront the future of SEO and how Rand addresses pressure and looks after his mental health in the process.

Fancy running your own company?

Sweet! But before you go all Trump and start waving your CEO flag it's time to put some serious thought into the ideas that will form the foundation of your company.

You may know what you do well but do you honestly know why you do it? Values are everything and few founders represent what they believe as openly as Moz's Rand Fishkin.

On episode 10 of WojCast, he reveals the roots of his religious devotion to transparency and how it helped build Moz into the industry leader it is today.

Plus Woj learns why you should never forget your gameboy...ever.