Four minute excerpt from XERF broadcast. In 1963 disc jockey Bob Smith gained a national following on XERF, where he developed his now legendary on-air personality, “Wolfman Jack,” Later Smith was managing a Minneapolis radio station, he was still broadcasting as Wolfman Jack on XERF via taped shows that he sent to the station. Missing the excitement, however, he returned to border radio to run XERB, and opened an office on Sunset Boulevard in the Los Angeles area in January 1966.