Twila and Jen explain the key elements of a marketing plan, from vision to executing to-do items. For solopreneurs and small- to medium-sized businesses.

Jen and Twila go raw and unedited in this episode, chatting about the influential books by business influencers. This lively discussion gives Jen and Twila chance to riff off of each other while giving listeners a few key business nuggets. No big spoilers - but you might discover something new you want to read.

Jen explains the elements of a great change management approach. Learn how you can deliver change your organization needs, your customers want, and front-line staff will embrace. This episode appeals to enterprise implementations and small businesses.

Twila and Jen tackle the problems that arise from overwhelm – on teams, as leaders, in businesses big and small – and when it’s time to get some help! We’ll help you identify needs, find get the right people to help you get unstuck.

Jen describes how solopreneurs, small business owners, startups, CEOs can adjust their tech mindset, resulting in cost savings, increased revenues, and increased tech ownership. You’ll also learn how your tech mindset is like buying a burrito at 7-11.

Twila explains how business paralysis is usually more about us than it is the people surrounding us. This includes the go-getters who don’t feel business paralysis but wreak havoc with researchers, idea generators and peacemakers. For all-sized businesses.

Twila and Jen discuss budgeting, mapping out your profits, and a method for identifying tech expenses. Tips and strategies for small businesses, solopreneurs, coaches, and consultants. Free up your money and plan for success on a 3- to 5-year horizon.

Jen and Twila discuss why business owners need to provide solid leadership. Although delegation is OK, don't hand off operations. Learn and avoid the pitfalls of failed tech leadership. Tips for CEOs, consultants, and small- to medium-sized businesses.

Co-hosts Jen McFarland and Twila Kaye share their backgrounds and philosophies. These strategists help CEOs, startups, and solopreneurs get their business and tech unstuck. With humor, leadership and strategy, get to know us, we're your Third Paddle.