Episode Title:

Episode Audio Link: https://podcast.ablackexec.com/episode/Women in Ad Tech Thriving in a Space Not Built for Them

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In this episode of A Black Executive Perspective podcast, host Tony Tidbit welcomes Lori Goode, Chief Marketing Officer at Index Exchange. Lori shares her inspiring career journey in the ad tech industry, emphasizing her commitment to diversity, equity, inclusion, and belonging (DEIB). The conversation touches on the progress and challenges women face in the industry, the importance of inclusivity, and how organizations can create environments where everyone feels like they belong. Lori also discusses the significance of sponsorship, the evolving landscape of ad tech, and her vision for a more equitable future.

▶︎ In This Episode

00:00: Creating Inclusive Spaces for Women in the Industry

00:52: Introduction to Black Executive Perspective Podcast

01:32: Guest Introduction: Lori Goode

02:13: Lori's Personal and Professional Background

03:50: Balancing Family and Career

08:08: Journey into Digital Advertising

23:30: Challenges and Progress for Women in Ad Tech

35:37: Systemic Issues and Defensive Reactions

36:23: Rethinking Protein: ADDRA Labs Promo

36:49: Diversity in AI and Team Dynamics

37:55: Addressing Leadership Gaps for Women of Color

39:22: Hiring for Potential Over Experience

40:26: The Importance of Sponsorship in Career Growth

45:12: Belonging in the Workplace

50:59: Future of DEI in Ad Tech

01:01:17: Final Thoughts and Call to Action

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