Marketing is an ever-changing target for decorators. We found three rock stars who have their fingers on the pulse. Marj Easterling of Big Lick Screen Printing LLC, Deanna Smith of N the Zone Ink, and Amber Penny Massey of Tshirts for Hope Screenprinting will be joining in for our quarterly Women in Garment Decorating show. The topic will be the marketing of your business and of yourself plus a whole lot more. Listen in to hear how these successful women from our industry promote their own businesses and build their brands through the latest tools available to them.

 Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * Printing United Alliance and MADE Lab partner to bring latest in education to the decorated apparel community. PRINTING United Alliance has announced a collaborative partnership with MADE (Modern Apparel Decoration and Education) Lab. This partnership will highlight year-round support and on-site education at each organization’s respective industry conferences and events. * US Supreme Court Announces Decision for On-Premises Signage - The Supreme Court of the United States (SCOTUS) announces it has come to a decision regarding the signage-focused case, City of Austin, Texas v. Reagan National Advertising of Texas Inc. The court’s report has ruled that the traditional regulatory distinction between on-premises signs and off-premises signs (billboards) is content-neutral and constitutional. Dad Joke: You’ve heard of Murphy’s Law right? But have you heard about Coles Law?It’s a bunch of thinly sliced cabbage with a mayonnaise-based dressing.

Talking Marketing Terry: Thanks for coming on the show today. Tell our listeners about yourself and your business. Marj, Deanna, AmberErich: We want to talk marketing today. Let’s start by discussing how you market your business. Has it changed in the age of Covid?Terry: In our new world of business, we all need to tell our story. How do you market yourself personally?Erich: You all have very strong voices and do a wonderful job sharing the story of your business. How have you developed that voice?Terry: How about some brass tacks information for the #Regulators? When it comes to marketing, and the time spent on social media, live videos and all the amazing sharing you all do, how do you determine the return on investment? Marj, Deanna, AmberErich: Tell us a little more about what is going on in your world right now. Share with the #Regulators one new and good thing.Terry: Where can our audience find you if they’d like to follow up or hear more about what you offer?

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