We’re thrilled to be joined by Cerissa Olson, a dynamic leader with a passion for service, strategy, and elevating experiences. Cerissa currently serves as the Director of Sales & Services at Visit Lubbock, where she plays a key role in attracting and supporting conventions, meetings, and events that bring people and business to the heart of West Texas. With a strong background in hospitality and customer experience, she’s a powerhouse when it comes to creating memorable, people-first engagements.

But that’s not all Cerissa also brings global experience to the table, having served as Executive Briefing Center Manager at Poly in Dublin, Ireland, where she helped steer high-level communications and customer engagement in the tech sector.

From West Texas charm to international leadership, Cerissa’s journey is full of valuable lessons on adaptability, team culture, and driving growth through human connection.

So grab your coffee, get comfortable, and let’s dive into this conversation with Cerissa Olson.