Women in Leadership - A Podcast Series by LANDED

Discover insights into marketing and leadership with Christina Clarke, Chief Marketing Officer at BAMarketing Co. The conversation centers around the concept of the impostor phenomenon and its impact on women in leadership, especially in the food service industry. Christina shares her journey from operations at Taco Bell to high-level marketing roles, emphasizing the importance of identifying and nurturing potential in employees. The discussion also covers the essential balance between brand purity and general management in marketing, highlighting strategies for creating impactful and culturally integrated marketing campaigns.

Explore the transformative power of diversity, equity, and inclusion (DE&I) within the hospitality industry. In this episode, Pamela Williams, Senior Director of Training at Krystal Restaurants, and Marshell Richards, Director of Franchise Field Operations at Zaxby's, discuss the importance of authentic leadership, the benefits of diverse perspectives, and the role of inclusive practices in creating a thriving workplace culture. Learn about actionable strategies and initiatives that have successfully fostered more equitable and inclusive environments, driving both employee satisfaction and business success.

Learn from Nichole Robillard, Chief Marketing Officer of Smokey Bones, as she shares her strategies for capitalizing on marketing opportunities in the hospitality industry. Nichole discusses her transition from an agency background to leading marketing for Smokey Bones, emphasizing the importance of local engagement, creative partnerships, and testing new ideas. She provides insights into successful campaigns like the Robert Irvine collaboration and a unique event with Red Bull, highlighting the impact of these initiatives on brand visibility and sales. Nichole also underscores the significance of internal collaboration and delivering consistent, high-quality customer experiences.

Dive into the dynamic marketing strategies that have propelled Taziki's Mediterranean Cafe to success. Julie Wade, Head of Marketing, shares insights on leveraging innovative promotions, adapting to consumer trends, and the significance of exceptional customer service. Discover how Taziki's balances tradition with modern culinary demands, the impact of third-party delivery on brand perception, and the unique in-store experience designed to foster customer loyalty and engagement.

Brandy Blackwell, VP of Marketing at Another Broken Egg Cafe, discusses her career journey, highlighting key experiences from her roles at Tijuana Flats, Focus Brands, and Duncan. She emphasizes the importance of cross-functional collaboration, seizing marketing opportunities, and understanding customer needs. Brandy shares insights on successful campaigns, the impact of digital transformation, and strategies for balancing work-life dynamics. She also talks about fostering a supportive workplace culture and the significance of mentorship in advancing women's leadership in the industry.

In this enlightening episode, Lauren Selman and Cristal Ghitman dive into the critical issues surrounding leadership within the hospitality industry. They discuss the structural biases that persist, the impact of microaggressions, and the importance of authentic initiatives for promoting diversity and inclusion. The conversation also highlights successful strategies and programs that support professionals in hospitality, the role of male allies, and the positive changes seen from deliberate efforts to elevate diverse voices to executive roles. Join us as we explore how the industry can continue to evolve and support inclusive leadership.

In this enlightening podcast episode, Lauren Fernandez, CEO and Founder of Full Course, delves into the transformative strategies reshaping the restaurant industry. With a rich background as an attorney specializing in product commercialization and a seasoned restaurant operator, Lauren offers a unique perspective on nurturing early-stage restaurant brands. She discusses the significant challenges these brands face, such as securing capital and making strategic growth decisions, and highlights the educational gaps in the industry. Lauren's approach through Full Course—not only as an incubator and investor but also as an educator—aims to empower a diverse new generation of restaurant leaders by fostering an inclusive environment that prioritizes comprehensive training and equitable opportunities.

Join us as Farrah Scott, the CEO of Trapper's Sushi, shares her inspiring journey from starting as a server to ascending to the CEO role within 11.5 years. Her story highlights the transformative power of hard work, dedication, and seizing opportunities within the hospitality industry. Farrah discusses the significance of internal talent development, emphasizing Trapper's Sushi's commitment to nurturing leaders through their innovative Wingfield program. This initiative has successfully promoted over 30 employees from hourly positions to management roles, demonstrating the company's investment in employee growth and engagement. Through her leadership, Farrah champions the idea that hospitality careers offer profound opportunities for personal and professional development, challenging the perception of industry limitations and showcasing the potential for remarkable career trajectories.

In this insightful discussion, Kara Ramirez, Vice President of Operations at Diversified Restaurant Group, delves into the evolving landscape of the fast casual dining sector. She highlights the importance of valuing customers' time and the industry's shift towards quick, efficient service models. Ramirez discusses the challenges and strategies for managing a successful restaurant in today's economy, emphasizing innovation and adaptation to consumer demands. She also addresses the critical role of culture within restaurant management, advocating for empowering leadership that nurtures talent and promotes growth. Join us as we explore the dynamics of the fast casual industry and the keys to thriving in a rapidly changing market.

In this enlightening episode, Lisa Lombardo, President of ARK Holdings Group, unveils the strategic journey and cultural ethos behind the rapid growth and success of ARK Hospitality and ARK Development. Lombardo delves into how intentional culture, defined values, and genuine engagement have propelled ARK from a regional concept to a national presence, managing over 5,000 rooms in just under a year. She emphasizes the transformative power of aligning team members' capacity with their passion, ensuring that every individual feels invested in and proud of their work. Lombardo shares insights into ARK's unique approach to scaling without sacrificing culture, highlighting the importance of defining, programming, and measuring shared beliefs across the organization. Through practical examples and personal anecdotes, Lombardo demonstrates how ARK is redefining relationships, reputation, and returns in the hospitality industry, one meaningful interaction at a time.