Women Making Impact - India

Anindita has 14 years of professional experience in Public Relations & Marketing,  Anindita comes with a deep understanding of the dynamic media and  communication landscape in India. Through her successful stint with  reputed PR agencies like Genesis Burson & Marsteller, Percept Profile and  Mileage Communications etc., she has worked closely with clients across  verticals, such as, travel, hospitality, F&B, Fashion & Lifestyle, Entertainment, IT and corporate. Her clients portfolio includes California  Tourism Board, Flanders, Hong Kong Tourism Board, New Zealand  Tourism Board, Brand USA, GHM Hotel, Venetian Macao, Deltin Corp,  Aspri Spirit, Broadcast Asia, Schwarzkopf, Indola, BlackBerry, Giovani,  Dwarkadas Chandumal Jewelers, Zee Entertainment, FLY mobile,  Education New Zealand, Essel World & water Kingdom etc. Her Key skills  include strategizing public relations, marketing and advertisement  campaign with a methodical and disciplined approach.

Amrita Chowdhury is Co-Founder of Gaia, where she leads the Business & Marketing functions. Gaia provides solutions for Smart Sites and Smart Cities, blending IOT, ICT, AI/ML, and analytics to provide insights. Gaia has worked with cities and enterprises on digital transformation via new age technologies and digital workflow automation to impact business processes and operations.

Amrita  is a business strategist, engineer & innovator. She brings a unique understanding of business growth, technology, digital spaces and brands. Previously, Amrita served as President & CEO of DY Works (Future Group); Country Head South Asia for Harlequin; and Associate Director, Education for Harvard Business School for South Asia. Amrita provided Board assessments and strategy consulting with AT Kearney in USA and Oppeus in Australia for clients in the mining, tech, automotive, professional services, and government sectors. She started her journey in innovation and product development with Applied Materials in California.

Bushra Ismail is the Founder of Confiance Communications which is one of the fastest-growing communications consultancies in Delhi. She has recently been awarded 'CEO of the Year' at exchange4media's Women Achievers Awards, which is amongst the most prestigious platforms in the communications industry.

 She has also been named amongst the #50MostInfluentialWomenLeaders in Communications in the latest issue of Impact Magazine. 

Pratibha Singh - Pratibha Singh completed her Masters in Biotechnology and Entrepreneurship from University of Manchester. Today Pratibha is VP of Brand Management at Sublime Life and her expertise include brand relationships, platform integration, content strategy and brand development. In her free time, Pratibha likes to read and has a keen interest in spirituality and yoga.

Sama Patkar - Sama Patkar completed her MBA from Zicklin School of Business, New York. She currently Heads Marketing at Sublime Life and her expertise include data analytics, marketing and social media strategy and digital growth implementation. A dogmom, she enjoys spending time with her pup and enjoys reading & dancing in her free time.

Sublime Life is India's first clean beauty curator.  Clean beauty has not just shaped up to a buzzword or a trend anymore, but it's a movement that demands clear, transparent labelling of beauty products. They are often confused with 'natural' or 'organic' products while they may not be all-natural and preservative-free. Clean Beauty at its core is simply synonymous with non-toxic beauty. The revolution advocates for the consumer's right to know what ingredients go into the products that they consume so they can make healthy and informed purchasing decisions. These toxins may seem harmless right now, but can severely damage the skin in the long term by upsetting its natural balance, disrupting hormone levels and causing cancer.

Keeping that in mind, Sublime Life curates the cleanest and safest beauty brands from across the world. The brand resonates with clean, conscious, and cruelty-free beauty to lead a movement of building a more sustainable, more transparent, and safer ecosystem for all stakeholders. The online destination has over 35 brands from India and overseas that have ingredients that are free from toxins, are cruelty-free and eco-friendly. Sublime Life curated products that are effective, and toxin-free.

Suravi Patnaik is a digital entrepreneur with a proven professional track record of 6 years started her entrepreneurial journey at the age of 17. She is currently based in New Zealand and has a zeal for movies, travelling, and reading.

Abinash Sahoo, a finance guy with over five years of industry experience and a CA in the making is the third Co-Founder at Sponsa.

Sponsa is India's first Social Referral and Endorsement platform. This network referral platform offers cash incentives to consumers for referring local products and services while allowing businesses to grow sustainably with consumer-powered referrals in a decentralized platform. With 1000s of users already associating with Sponsa including celebrity stylist Anuj Lalwani and Amjad Habib, this social referral platform is helping businesses on zero marketing budget thrive in the pandemic with consumer collaborations. The underlying vision at Sponsa is to provide a space that meets the diverse needs and expectations of the seller as well as the buyer.

Bhavna Juneja is the Co-Founder of Mpowered, a firm that specialises in Asset-Management Solutions, to help property owners convert their real estate liabilities into chic profit-generating ventures for long term use. The brand envisions converting unutilized real estate into A-grade facilities by investing in them and implementing its various models on the properties as per the fitment in terms of size, location, infrastructure, among other things.

She is an IT Thought Leader with expertise in Strategy, Technology Assessment, Risk Assessment & Management and Best Practices. She comes with more than 2 decades of value creation to her credit, having been a serial entrepreneur across sectors as diverse as Interiors, Manufacturing, Life Science, CPG and Technology, which she built and grew single-handedly. Speaking of her stint in the interiors’ space, Bhavna has had an extremely successful career in designing, before she set foot in the IT sector. During her professional years spent in India, Bhavna successfully designed some of the plushest hotel projects, as well as commercial and residential properties in the country, which she took on as passion projects given her acumen for design thinking and her refined sense of aesthetics.

Sangeeta (San) Banerjee is the Co-Founder & CEO of ADDA – Your Apartment SuperApp for complete management of Apartment complexes. She is responsible for managing the overall strategy, product positioning, customer outreach, and business expansion of the company.

San holds an MBA degree in Finance & Decision Sciences from Louisiana State University, USA, and a BE in Electrical & Electronics from College of Engineering, Guindy, Chennai. She commenced her professional career as a System Analyst with Tata Consultancy Services (TCS) where she was in charge of jobs churning billions of dollars every day for BFSI clients. She has also worked with SAP as a Consultant, where she earned certification in: SAP ERP Financials, SAP Business Intelligence 7.0, and SAP End2End Solution Operations (RunSAP Methodology). Apart from TCS and SAP, San has also worked with Capgemini, US as a Senior Consultant.

Khushboo has completed her education in Engineering and worked with an IT firm for 2 years. She was rejected her maternal leave that's the reason she took a break from her previous organisation. After a year, she started her own advertising agency Zero gravity Communications which has completed successful 6 years.

About Zero Gravity Communication

Started in the year 2014, an idea in mind, fire in the heart and creativity in our hands, we embarked on the journey with thoughts evolving and our strength increasing every year. Today, we are proud to be a full-service advertising agency. With our four pillars of Zero Gravity Communications – Strategy, Branding, Advertising and Digital, we are making whispers in this chaos. Soon we wish to make the noise in the Ad world to stop the chaos for a minute to watch the idea people have done.

The company has acquired a client base and leading brands since its inception. Brands include Astral Pipes & Adhesives, Arvind Ltd, Goyal & Co., MyByk, NEI, KP Sanghvi etc. Mainly focused around SMEs, National Brands from Gujarat, promoting Startups, they started with small but now works with some of the best brands to Gujarat in across more than 15 industry verticals.

In this episode, we talk about the evolution of marketing along with what it takes to build a successful brand. 

Khushboo has completed her education in Engineering and worked with an IT firm for 2 years. She was rejected her maternal leave that's the reason she took a break from her previous organisation. After a year, she started her own advertising agency Zero gravity Communications which has completed a successful 6 years.

About Zero Gravity Communication

Started in the year 2014, an idea in mind, fire in the heart and creativity in our hands, we embarked on the journey with thoughts evolving and our strength increasing every year. Today, we are proud to be a full-service advertising agency. With our four pillars of Zero Gravity Communications – Strategy, Branding, Advertising and Digital, we are making whispers in this chaos. Soon we wish to make the noise in the Ad world to stop the chaos for a minute to watch the idea people have done.

The company has acquired a client base and leading brands since its inception. Brands include Astral Pipes & Adhesives, Arvind Ltd, Goyal & Co., MyByk, NEI, KP Sanghvi etc. Mainly focused around SMEs, National Brands from Gujarat, promoting Startups, they started with small but now works with some of the best brands to Gujarat in across more than 15 industry verticals.

Meghna Suryakumar is the Founder & CEO of Crediwatch a ‘Data Insights-as-a-service’ company that provides lenders, businesses with actionable credit intelligence on private entities they need to improve trust and increase their lending and trading activity. Crediwatch does this with no human intervention by deploying the latest practical AI and technology tools that provide the most reliable comprehensive real-time inputs.

Prior to Crediwatch, Meghna practised Law and had her own international law practice based in New York City and India. She is an alumnus of Columbia Law School and has a Certificate of Entrepreneurship from Stanford Business School. Her prior experience of finding alternate sources of data to find risk information on M&A targets led her to start Crediwatch.

At Crediwatch, she seeks to realise her passion for solving large complex problems by using technologies such as AI, ML & NLP to provide a dynamic “Trust Score” on the unbanked SME, an untapped opportunity worth billions of dollars.