SheSpeaks: Women of Influence

How do you build a life worth living?  In this latest episode of The Creator Effect podcast, Lan Phan shares with us her journey of overcoming adversity, finding purpose, and reclaiming her life. Lan built a community on LinkedIn and social media to be of service to others during the pandemic. 

Lan's NEW book, Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life breaks down the secrets that will help you discover your core values, embrace change and see failure as part of the journey to find success. Lan's perspective is a game-changer for those seeking fulfillment and success. 

Episode highlights: 

• Insights on finding genuine success and happiness. 
• Lan shares her experience of finding her voice and building a community on LinkedIn during the pandemic, emphasizing the importance of consistency and authenticity in content creation.
• Creating a life worth living.
• The Four Secrets to Finding Success and Happiness
• Embracing Change and Self-Care: The significance of removing self-doubt, surrounding oneself with positive influences, and prioritizing health and well-being as an integral part of personal growth and success.
• Rethinking Failure and Taking Risks: Reframing failure as part of the journey to success, urging individuals to embrace risk-taking and innovation.

Key Links & Resources:
LinkedIn | YouTube | lanphan.co/

New Book - Release Date 4/2: Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life

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Are you finding yourself making more impulse purchases lately? You're not alone. With the rise of social media, the temptation to buy is just a scroll away. But have you ever stopped to consider whether social media is the reason behind your spending habits, or if your emotions affect how you shop?
 
In this episode, we dive into the discussion with Paige Pritchard, a money and overspending coach. We explore the connection between scrolling through your feed and overspending on often unnecessary purchases and how the 'perfect storm' - pandemic, social media and technology - have brought changes to the way we shop and spend money. 

Paige shares with us her very personal journey as a compulsive shopper in her early adult years and her journey to overcome the issue by confronting the emotions and changing her mindset. These days, she's helping others to do the same. 

Key Episode Highlights:

- The emotional crutch of pandemic shopping and the rise of compulsive spending as technology advances on social platforms. 

- The boom of TikTok Shop and its implications 

- The "de-influencing" trend

- Understanding emotional spending 

- Why money issues are more about our mindset and emotions than the hard numbers

Links and Resources:
Website - PaigePritchard.com
@overcoming_overspending on TikTok and Instagram 
Paige's Podcast - Money Love 

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We sat down with Jill Smokler, the creator of the original parenting website,  Scary Mommy. We discuss how she started her popular website and community in 2008 to her latest venture, She's Got Issues. Jill shares her experiences in the creator space, from the early days of blogging, building a community and monetizing. Jill also takes us through the experience of being the first 'mom influencer' to have her blog acquired.

Our conversation dives into the transition from Scary Mommy to She's Got Issues, and how Jill is now targeting a new life stage while continuing to connect with her audience in a different way. 

Episode Highlights: 

• Scary Mommy: Jill shares the story of how the name "Scary Mommy" originated and how the blog grew into a platform for mothers to share their experiences and feel a sense of community.
• Building a Community: The evolution of Scary Mommy from a blog to a platform with millions of followers and a vibrant community is explored, including the use of user-generated content and message boards to foster connections among readers.
• Selling Scary Mommy: Jill discusses the decision to sell Scary Mommy and the experiences she had post-acquisition. 
• She's Got Issues: Jill's latest venture is introduced as a platform targeting women in a different life stage, addressing the challenges of midlife and uniting women of all ages. 
•  Personal Growth and The Future: Jill reflects on her personal growth as a creator, the lessons she has learned and her vision for moving forward! 

Connect with Jill Smokler:

• Instagram 
• She's Got Issues 
• JillSmokler.com 

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In the vast social media landscape, pet content remains a favorite, grabbing our attention with cuteness, humor, and heartwarming moments. In this episode, Aliza discusses some of the reasons we love 'petfluencers' and the positivity they bring to our feeds.

Our guest, Avanti Fernandes, shares the remarkable story behind her account, Olive & Daisy.   When Olive went from a normal, playful puppy to being completely paralyzed, Avanti refused to give up on her and began to chronicle Olive's journey on Instagram, along with her rescue, Daisy.  By documenting Olive's story, Avanti has been able to build a supportive community, access resources for Olive, and help raise awareness for special needs dogs.   

You can follow Avanti and Olive on Instagram: https://www.instagram.com/olive_thedane/

You can also check out this feature from The Dodo  on Olive. 

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How much do influencers & creators impact our culture and the decisions we make? What has been the role of female creators and influencers in the evolution of the creator industry?

Our guest in this episode is Jo Piazza, a journalist, best-selling author, and host of the popular podcast “Under the Influence,”  We sit down to discuss the cultural impact of influencers and the key role women have had in the industry's evolution.  Jo helps us explore the benefits and challenges of the influencer industry, especially for female creators, and the remarkable empowerment women find through social media. 

We also discuss the potential need for regulations and accountability in the influencer space,  especially regarding parenting, political views, and mental health.  Jo also gives us a glimpse into her upcoming novel, "The Sicilian Inheritance," a compelling story set in Sicily that weaves together history, feminism, and mystery. Check out the link below to learn more about the book and pre-order your copy -  coming April 2024.

Learn more about Jo  Piazza:
Under the Influence Podcast
https://www.jopiazza.com/
Pre-Order The Sicilian Inheritance (Releasing April 2024)
Over the Influence -  Substack 

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In this episode, we sit down with the incredibly talented influencer & content creator,  Kristen Sellentin. In a now-viral post, Kristen shares with us what prompted her decision to reveal her half-a-million-dollar earnings in 2023. We talk about her desire to inspire women through her transparency and the power of community. Kristen also breaks down her different revenue streams and helps to shed light on the misconceptions surrounding the influencer industry and the work that goes into creating a successful online brand.

Links & Resources: 

• Website: https://kristensellentin.com/
• Instagram: https://www.instagram.com/kristensellentin
• TikTok: https://www.tiktok.com/@kristensellentin

You can check out Kristen's viral 2023 earnings post here: https://www.instagram.com/reel/C1npC3HAvVU/

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In this episode, we dive into a topic that many of us know little about, but all of us are affected by: death. Our guest is the fascinating Kari Northey, a funeral director and content creator who uses her popular social media channels to educate people and dispel myths in the often misunderstood funeral services industry. Kari shares her journey into the industry and how she started a viral YouTube presence, providing comfort and clarity on death care to thousands. She's balancing the roles of an educator, professional director, and social media creator and we ask questions about if she receives negative feedback/comments and what it's like to create content around sensitive subject matter. 

Episode Highlights:

• We discover how Kari Northey went from being uncertain about her career path to becoming a funeral director AND influential content creator, organically growing a following.
• Kari's content supports those grappling with loss, as she candidly answers questions that people ask and want to know and understand. 
• We talk about Kari’s most viewed and impactful content, such as her embalming room tour, and how stories in the news will often bring new questions from people seeking to understand. 
• We hear how Kari navigates being a social media figure, teaching mortuary classes, and serving families in her role as a funeral director. 
• Kari discusses the changing face of the funeral industry, the rise of females in her field, and the challenges of that in a traditionally male-dominated field.

Links and Resources:
https://karithemortician.com/
https://www.tiktok.com/@karithemortician
https://www.instagram.com/kari_the_mortician/
https://www.youtube.com/c/karithemortician

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On today's episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the evolution of the industry, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry.

Highlights:
00:00 Jessy's impact in women's influencer marketing.
09:40 Social media democratizes content creation and influence.
12:54  A strong role model; How Jessy's mom helped shape her female perspective. 
14:01 Empowerment and impact through building and serving a community.
18:51 Why creators should embrace a business mindset for success.
20:47 How rapid growth in industry brings learning opportunities.

Links & Resources: 
About Jessy:  https://www.jessygrossman.com/
WIIM: https://iamwiim.com/

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At the top of this episode, Aliza shares the key takeaways and highlights from the most recent SheSpeaks community predictions survey.

Our guest this week is the multi-talented Samery Moras, a former Taekwondo Team USA athlete and passionate dog lover.  Samery shares her journey to overcome her fears and achieve success as a Taekwondo champion,  head of a dog rescue, and as a successful online social media influencer & creator. We talk with Samery about the content she creates on social media as well as how she came to start her own rescue for huskies. Samery shares insights on content creation, engagement with her followers, and her plans for future ventures, including writing a book on fear and expanding her rescue efforts. Tune in to hear Samery's inspiring story and tips from a creator working in multiple spaces to build an online presence and influence. 

Highlights: 

00:00 Predictions Survey Results from the SheSpeaks Community / 2024
08:03 How learning about huskies led to fostering & rescue. 
14:05 Facing fear vs. choosing through love - the journey to champion. 
17:45 Storytelling & Relationship with Audiences
25:16 Embrace imperfection, learn, and move forward.

To learn more about Samery visit:
https://samerymoras.com/

Follow her on social at: 
https://www.instagram.com/samerymorastkd/
https://www.instagram.com/lifewithsnowdogs/

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In this episode of The Creator Effect, we sit down with social media expert, Lia Haberman to explore the evolution of the creator and influencer space. Lia shares her extensive experience and background, discussing the shift from the early days of content creation, blogs to social media and the emergence of creators and influencers. The conversation dives into the impact and future of social media, the importance of personal branding, and the potential directions the industry could take. 

Join us as we gain insights and predictions from Lia on the ever-changing landscape of content creation and digital influence.

About Lia: 

Lia Haberman is a creator economy and social media expert. She publishes a weekly newsletter called ICYMI (In Case You Missed It) and has been named by Buffer as one of the best marketing newsletters of 2023. Additionally, Insider named Lia as a Top Creator Economy Expert to Know.  Lia is a consultant, brand advisor, and adjunct professor, teaching social media and influencer marketing courses at UCLA Extension. 

Links & Resources

• ICYMI by Lia Haberman 
  • 2024 Social Media Predictions - Survey Results 
• https://www.linkedin.com/in/liahaberman/

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