SheSpeaks: Women of Influence

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In this episode, we speak with Davida Roach, a successful influencer and creator (Davida's Diary), about her journey to build a brand, community, and advocacy centered around confidence. 

Davida shares her inspiring story of resilience, determination, and using her platform for a greater purpose. Starting with personal hardship and homelessness, Davida found her way to create content as a means of self-expression and confidence-building. We discuss her focus on body positivity, confidence, and the normalization of shopping online for curvier women. Davida also sheds light on her efforts to raise awareness about domestic violence through her non-profit, Dear Deanndra, and her very personal connection to this cause.

Other topics we discuss: 

• The business aspect of being an influencer
• Strategies for monetization
• Dealing with negative and toxic comments on content 
• Building a supportive and engaged community

Tune in to this episode to gain insights into the world of influencer marketing, the power of purpose-driven content creation, and Davida's journey to turn adversity into opportunity and empowerment.

Episode Links: 

• Follow Davida on Instagram and YouTube
• Support Dear Deanndra - Davida's Non-Profit for Domestic Violence 
• Shop with Davida on Amazon and LTK

Dear Deanndra December 2023 EVENT  - Get your tickets here. 

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Our guest on this episode is content creator, comedian and actress, Vanessa Sirias. Vanessa is a Nicaraguan American who is putting her culture on the map through her social media content.  In 2020, she became a TikTok sensation within the Latino community by posting relatable content of shared experiences within the community. She has covered topics such as Latino representation within Hollywood and growing up in a Nicaraguan family.  Vanessa is a fun and relatable voice for other Latinos, even being Buzzfeed’s PeroLike first Nicaraguan-American producer, generating over 200k+ followers on TikTok. Growing up, Vanessa never saw her culture represented and today, we are talking about how she came to start her platform and why.

We also cover in the episode:

• How she combines truth about her culture with entertainment
• Why her audience is more of a community
• Why it's important to only work with brands that align with your values 

To follow Vanessa:
Website + Links

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How do influencers and content creators influence how we shop, vote, work, and even keep up with our health and wellness? We asked the SheSpeaks community questions about the impact of influencers on their decision, and the responses are truly surprising!

In this episode, we are sharing the key takeaways from our results, exploring some of the insights, and listening to parts of a session where Aliza shares the survey findings with Marketing Brew/Morning Brew.

Links & Resources:
Listen to the full Marketing Brew/Morning Brew Session here: https://www.marketingbrew.com/events/the-future-of-the-creator-economy-2023

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Motherhood isn't perfect and Mary Hendricks From Picking Daisies podcast and @theverymarylife is on a mission to create a supportive online community that is open, honest and judgement free. 

In this episode, we talk with  "relatable AF" mom and businesswoman, Mary Hendricks. She originally took to social media to post about fitness and ended up creating a thriving online community for mothers to turn to for real talk about motherhood. She is now a leading space in podcasting, blogging, and social media to be that "best friend" in your corner when motherhood gets hard. 

In today's episode we will be covering:

• Motherhood taboos, and why it's okay to feel a certain way as you navigate the day to day of parenting, marriage and relationships. 
• Why Mary doesn't consider herself an influencer or a content creator 
• Mary discusses how she decides what the boundaries are for posting her children on social media
• How Mary deals with negative comments on social media 

To connect with Mary:
Picking Daisies podcast
@theverymarylife
theverymarylife.com

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What is it like when your family's life is on display on social media or your kids aspire to be influencers?  On this episode, we sit down with Anite Gashumov, also known as @mummy_anite on Instagram. Anite is recognized for her relatable and entertaining family content, which often features her husband and two boys. 

In this episode, we delve into:

1. Setting boundaries as a family influencer when your children are part of your content creation.
2. How Anite's followers have played a role in and come along on the journey of  raising her boys through online engagement.
3. Choosing the best platform for monetization: Instagram, TikTok, or YouTube?
4. The upsides and downsides of going viral in the influencer world.
5. The necessity of developing a thick skin for success in the influencer business.

Follow Anite:
Instagram: @mummy_anite
TikTok: https://www.tiktok.com/@mummyanite
 https://linktr.ee/mummyanite

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Alexandria Drzazgowski was able to take six months off from her business to plan a wedding and still made a full-time income. Her international food blog: The Foreign Fork, made it all possible. 

In this episode, Alexandria comes on to talk to us about the unique way her website makes her money. She shares that blogging isn't dead. In fact, it is one of the most lucrative ways to monetize your content creation and have full authority over it.  She also shares with us her experience going viral in Australia due to a mistake on one of her videos. Buzzfeed and hit Australian morning shows impacted her business and led her to the success she sees today. 

We cover in today's episode:

• Why blogging gives you more control than other platforms as a content creator
• The importance of SEO and Domain Authority to create a lucrative blog
• How to make money off ads as a blogger and land brand deals
• How Alexandria turned a negative experience into something positive tht helped launch her career. 

To Check Out The Foreign Fork:
Website: The Foreign Fork
Instagram: @theforeignfork
TikTok: @theforeignfork
Pinterest
Youtube

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In this episode,  we get into a conversation about female relationships and how they present themselves online. On the show, we have female friendship coach , host of the Friend Forward podcast, and resident friendship expert at Bumble, Danielle Bayard Jackson. Danielle helps us to understand the complex dynamics that can present themselves in female friendships and relationships. Danielle has been featured on Oprah, The New York Times, and NBC News and is now joining us here on The Influencer Effect to dive into the complexity of female relationships. 

In this episode, we cover:  

• Why do women have such complicated friendships? 
• Gen Z vs. Millennial friendships
• Why do we see so many instances of women antagonizing each other on social media instead of celebrating each other?
• How the role of friendships is shifting in our lives/society. 
• What is the key difference between male and female friendships?

To Follow Danielle:
Friend Forward Podcast
Instagram

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Don't miss today's exciting announcement: starting October 25th we will now be called The Influencer Effect, but it will still be brought to you as always by us the team at SheSpeaks.  Over the past few weeks we have been mentioning our podcast direction changing to focusing on Influencer's stories and women's influence online and we are excited about moving forward as The Influencer Effect starting Wednesday! Episodes will still be available every week on Wednesday.

Thanks for your support!

-SheSpeaks Team-

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Audrey McClelland has over 18 years of experience as an influencer, a true first in the influencer industry. Starting as a parenting blogger in 2006, Audrey has shifted gears to maintain her success in an ever-changing industry successfully. To this day, she runs the popular website (Mom Generations), and social media channels with loyal audiences and is the current co-host for The Rhode Show,  WPRI's morning talk show in Rhode Island.   

On today’s episode, we discuss with Audrey how she developed the staying power to grow with the industry and maintain her success throughout the years. She shares with us how creators can grow their content, choose the right brands to work with, and develop long-term partnerships. We also talk about the misconceptions in the influencer industry and how creators feel about labels like "Mommy Blogger" or "influencer."   

To Follow Audrey:
Website
Instagram
TikTok
The Rhode Show

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