Selling a business isn't just a financial transaction. It is personal, emotional and, for many, quietly overwhelming.
In this episode of the Women Talking Money podcast, Gretchen Betts is joined by Cherie-Anne Baxter-Blyth, Exit Partner at Melo and former financial planning business owner, to unpack what really happens behind the scenes when you sell the business you have poured your heart into.
Cherie-Anne shares her journey from recruitment in the education sector to growing a business from £500,000 turnover to an impressive £11.5 million, before stepping into her family's financial planning firm, Unividual. From running a business out of her parents' attic to navigating succession, retirement planning, and ultimately selling the firm, her story is honest, relatable and full of hard-won insight.
Together, Gretchen and Cherie-Anne explore the emotional impact of money, the identity shift that comes with business selling, and why clarity around personal finance and life goals matters just as much as the numbers. They also reflect on early money memories, the influence of family, and why financial education and women's finance need far more space in our conversations.
This episode is essential listening for business owners, career transition thinkers, and anyone reflecting on financial independence and long-term planning.
Expect practical wisdom, thoughtful reflection and reassurance that you are not alone in finding money emotional.
Conversation Highlights
Selling a business is one of the most emotional moments in your career
Why financial planning must include life goals, not just spreadsheets
How early money experiences shape confidence and money management
The hidden pressure women feel around success, security and independence
Why better financial education can change futures, not just finances
🎧 Subscribe for more honest conversations about personal finance, business journeys and women taking control of their money.
Follow Cherie-Anne:
On LinkedIn https://www.linkedin.com/in/finance-exit-acquisitions/
At https://melo.co.uk/
Follow Gretchen:
On Instagram @shefinanceacademy
On LinkedIn https://www.linkedin.com/in/gretchen-betts/
Watch the Episodes on YouTube – https://www.youtube.com/@Shefinanceacademy