Womenpreneur Asia

Join Krista Goon in this Season 10 episode with Ritu G. Mehrish, a coach and author of the book 'Rewrite the Rules.'

In this conversation, Ritu shares stories from her impressive career journey from corporate roles at Gillette and GE to becoming an entrepreneur and coach in Singapore.

This episode dives into the critical aspect of visibility for women leaders, highlighting actionable steps to be seen and heard in professional settings. Ritu also discusses the importance of executive presence, networking, and the nuances of Asian leadership.

Whether you're in the corporate world or an entrepreneur, this episode is filled with practical advice and inspiring stories that emphasize the power of owning your narrative and rewriting your own rules.

In this episode, Ritu discusses: 

• One major must-know strategy for career visibility
• How to engage in intentional networking at conferences
• Visibility techniques for new and established corporate employees
• Visibility for entrepreneurs and how to get more of it
• Strategies for building a network from scratch
• The importance of executive presence (and it's not what you think it is)
• A leadership practice that every successful leader knows about and practices daily

Links & Resources:

Visit: WomenpreneurAsia.com

Learn more about Ritu on:

LinkedIn

Youtube

Spotify

This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing. 

Did you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here.

Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

This is a special series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena Morais.

We came up with this idea of a Behind-The-Scenes series as a series of videos (which you can watch on Youtube) as we were developing our virtual program.

I decided to repurpose this as an audio or podcast series to give the program a wider reach.

In this first episode, Rowena and I spoke about

• why we are developing this program
• who the program is designed for
• what it means to help women show up and shine

This BTS or Behind-The-Scenes series is not to be confused with my regular podcast season.

Get details at FromVisionToVoice.com

In this first episode of Season 10, Womenpreneur Asia, host Krista Goon sits down with Louisa Lee, CEO of DP Healthverse, to uncover the fascinating story of how a former educator transformed herself into an award-winning entrepreneur and health innovator.

Based in Singapore, Louisa shares her journey from running a small dental clinic with her husband to scaling it into DP Dental, a progressive boutique practice with over 50 team members and three branches.

But behind the accolades—including the Entrepreneur of the Year Award and B Corp Certification—is a story of rediscovery, resilience, and redefining what confidence truly means.

✨ At 40, Louisa found the courage to soar—thanks to a chance encounter with a shaman.

In this episode, Louisa opens up about:

• Why academic success didn’t translate into confidence—and how she finally found it
• Her leap from education to dentistry and from dentistry to building a thriving healthcare ecosystem
• Lessons learned from failed ventures and why staying within your lane matters
• The power of root-cause healthcare and integrating wellness with dentistry
• How bilingualism and cross-cultural understanding enrich her leadership style

Louisa is also actively shaping the healthcare conversation in Singapore as a Board Member of Connected Women and Council Member (VP Comms) at the Association of Small & Medium Enterprises (ASME).

Whether you're an aspiring entrepreneur, a wellness advocate, or simply curious about how confidence can reshape a life, this episode is packed with wisdom, warmth, and powerful takeaways.

Listen now and be inspired by Louisa’s mission to breathe right, sleep well, and live long.

Links & Resources:

• Visit: WomenpreneurAsia.com
• Learn more about DP Healthverse and Louisa's work

This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing.

Key Takeaways:

• Confidence isn’t always tied to achievements—it can arrive later in life
• A strong business foundation begins with understanding your limits and learning from missteps
• Integrative, evidence-based healthcare is the future of wellness
• Cultural fluency can strengthen leadership and build deeper human connections
• Community involvement and purpose-driven platforms can amplify entrepreneurial impact

Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

Did you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here. 

Visibility with Purpose – How to Show Up Authentically with Krista Goon (Thrive Meetup Replay)

In this special Season 9 finale, the mic flips as I become the guest in a conversation hosted by leadership coach and content strategist Rowena Morais for her Thrive Meetup.

Together, we explore what it truly means to be visible with purpose—especially as women who often struggle with self-promotion, imposter syndrome, and the pressure to “have it all figured out.”

I share personal stories of how I built visibility for my business and podcast over the years, and how I reframe self-promotion.

Whether you’re running a business, building a personal brand, or growing your career—this episode is packed with honest insights, mindset shifts, and practical steps to help you start showing up with clarity and confidence.

This episode is for anyone who feels like they’re doing great work but still not being seen.

What We Cover in This Episode:

• What visibility really means (and what it doesn’t)
• How to reframe self-promotion to feel more natural
• Where imposter syndrome shows up—and how to move through it
• The power of platforms like podcasting, speaking, and writing
• Why building your body of work online is essential today
• 3 steps to begin building visibility that aligns with you

💡 3 Key Takeaways:

1. Visibility must have purpose. Know who you're talking to and why it matters.
2. You don’t need to be perfect—just present. Start showing up even if you're 80% ready.
3. Self-promotion isn’t about ego—it’s about value. Share what you’ve learned, not just what you’ve done.

Links & Resources:

• Visit my website: https://www.redboxstudio.com
• Connect with me on LinkedIn: https://www.linkedin.com/in/kristagoon
• Learn more about Rowena Morais: https://rowenamorais.com
• Check out past episodes of Womenpreneur Asia: https://womenpreneurasia.com
• Get my ebook, Podcasting Power.

In Episode 13 of Season 9 of Womenpreneur Asia, we meet Jillian Tan, the creative entrepreneur behind Poppylab, a Malaysian costume jewellery line known for its colourful and joyful designs. 

Jillian shares her journey from starting Poppylab more than a decade ago and growing it into a brand that celebrates individuality and happiness through unique costume jewellery that her clients have come appreciate.

In this episode:

• Discover how Jillian's passion for crafting and her experiences in Australia inspired her to create a brand that stands out with its vibrant designs.
• Learn about the emotional connection Jillian aims to create with her jewellery, making each piece more than just an accessory.
• Jillian discusses the hurdles she faced in the competitive jewellery industry and how she built a strong brand identity focused on quality and customer service.
• Explore Jillian's strategies for engaging with her audience through social media, pop-up events and personal connections.
• Hear about Jillian's vision for the future, including customer growth, product innovation and community collaborations plus her philosophy on starting small, staying true to your vision, and the importance of having a clear purpose.

Subscribe & Review

Subscribe to Womenpreneur Asia on your favorite podcast app. If you enjoyed this episode, please leave a review or share it with a friend who might find it inspiring.

Thank you for joining us on this colourful journey with Jillian Tan.

Stay tuned for the final episode of Season 9 next week. 

This episode is sponsored by Redbox Studio.

For the full article and links, visit Womenpreneur Asia.

Get your podcast started today.

What does it really take to turn passion into a profitable business?

In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line Limited, a Hong Kong-based marketing agency that helps businesses craft meaningful, emotion-driven brand experiences.

In this collaborative episode, Sarah Mei and Krista pull back the curtain on what it truly takes to build a business—from understanding your customer journey to identifying your niche and validating your idea through real, actionable ideas. 

This episode was conceived because Sarah Mei and Krista have observed how entrepreneurship is often romanticised resulting in new entrepreneurs suffering in private when they don’t know how to niche down and be creative about offering their products or solutions to their best customers. 

Some entrepreneurs get emotionally attached to their passions but without generating revenue, no passion can sustain the entrepreneur. 

Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence.

In this episode, you’ll learn:

• Why passion alone isn't enough to build a business
• How to validate your business idea with prospective clients 
• How to figure out what business you’d like to start 
• How NOT to fall in love with your product or services
• How to identify your niche in a crowded market 
• Practical tips for 9-to-5 professionals thinking of transitioning into entrepreneurship 

Sarah and Krista also share some powerful thinking exercises for anyone who’s just left their job—or thinking about it—to get clarity on their next step.

Tune in now and discover how to turn your passion into purpose—and your purpose into a business that makes money!

This episode is sponsored by Redbox Studio.

Want to get your own podcast started? Check out Krista's brand new ebook all about starting an interview-style podcast.

Get the full show notes at WomenpreneurAsia.com

Email us and let us know if this episode struck a chord with you and what other topics we should cover, either with my guests or as solo episodes.

What does it really take to turn passion into a profitable business?

In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line LImited, a Hong Kong-based brand strategy and storytelling agency that helps businesses craft meaningful, emotion-driven brand experiences. She is also the founder of Women Beyond Nine to Five and a podcaster with her podcast, Hokma Women.

Sarah Mei together with Krista pull back the curtain on what it truly takes to build a business—from understanding your niche to identifying how you wish to put a creative spin on what you have to offer.

Newbie entrepreneurs over-emphasize their passions to the extent that they forget they're running a business!

Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence.

In this episode, you’ll learn:

• Why passion alone isn't enough to build a business
• How to validate your business idea through conversations, not assumptions
• How to find your niche in a crowded market
• Tips for 9-to-5 professionals thinking of transitioning into entrepreneurship

Sarah also shares a powerful exercise for anyone who’s just left their job—or thinking about it—to get clarity on their next step.

Tune in now and discover how to turn your passion into a purposeful, creative and thriving business.

This episode is sponsored by Redbox Studio.

Interested in starting your podcast? Check out Krista's brand-new ebook all about helping you do so here.

Get the full show notes at Womenpreneur Asia.

In today's solo episode, I speak about the power of storytelling in personal branding.

If you’re a solopreneur looking to stand out, build trust and attract the right clients, this episode is packed with actionable insights!

I unpack why personal branding matters, how to craft a compelling story, and how to use it effectively in your marketing.

Plus, I share tips on overcoming imposter syndrome and putting yourself out there with confidence.

What You’ll Learn in This Episode:

✔️ Why personal branding is more than just a logo—it's about perception.

✔️ How to craft your personal brand story in four simple steps.

✔️ Where to use storytelling in your business to maximize impact.

✔️ Overcoming imposter syndrome and showing up authentically.

✔️ Practical exercises to help you develop and share your story.

Action Steps:

✅ Write down three words you want people to associate with your brand.

✅ Answer the four key questions to craft your brand story.

✅ Choose one platform to start sharing your story this week.

✅ Reframe a limiting belief you have about visibility and replace it with a positive statement.

If you've enjoyed this episode, please subscribe to the podcast.

This episode is sponsored by Redbox Studio.

For the full show notes, visit Womenpreneur Asia.

Have you ever held back from asking because you feared rejection?

I used to play by the rules, thinking that if something wasn’t meant for me, I shouldn’t even try. But then I discovered a game-changing truth—opportunities open up when you dare to ask.

In this episode, I share:

✅ How a simple “why not” mindset led me to unexpected opportunities

✅ The time I applied for a conference outside the stated age range—and got in

✅ How asking for help in Manila got me out of a tricky situation

✅ The life-changing lesson I learned from my mother’s passing

The worst that can happen? You get a no. But the best? A yes that changes everything.

🎧 Tune in and learn how to push past fear, embrace boldness, and start asking for what you want.

🚀 Want to take this further? I’m opening a small group coaching program for women who want to step into bigger opportunities. If you’re ready to break free from playing it safe, send an email to [email protected] with the subject "Coaching" and I will keep you updated about my upcoming program.

This episode is sponsored by Redbox Studio.

For the full show notes, visit WomenpreneurAsia.com

Amy Tsien, the CEO and Founder of Eve Bliss, embodies resilience and passion.

Her journey from overcoming childhood bullying to creating a functional wellness brand is a testament to her mantra: Laugh, rise, and thrive through chaos.

She was bullied twice in her early years—once at nine in Hong Kong and again at fifteen in England. Instead of letting these experiences define her negatively, Amy used them as stepping stones to build mental resilience. She found solace in journaling, a practice she continues today, which later inspired one of Eve Bliss' products—a wellness journal.

Her experiences led her to prioritize both physical and mental well-being, values that have shaped the mission of Eve Bliss.

She envisioned a brand that would make wellness more accessible, enjoyable, and holistic with her flagship product, a functional soda infused with turmeric, Asian plum, electrolytes and vitamins.

Beyond healthy sodas, the brand has expanded its offerings to include wellness journals and liver protection packs, reinforcing the importance of both mental and physical health.

This episode is sponsored by Redbox Studio.

Discover Krista's ebook about podcasting.

Get the full show notes: Womenpreneur Asia