Joel Rosenman, son of a New York dentist, who at 25, decided instead of a recording recording career with Columbia Records in the 60's, went on to become a writer and venture capitalist with partner John Roberts.  The Story goes, in 1969 they placed an ad in the New York Times claiming to be "Young Men With Unlimited Capital" looking for business proposals.  Along comes Artie Kornfeld and Michael Lang who were looking to build a recording studio in upstate New York. That idea quickly turned into a concert. Here's part three of Joel's story on how Woodstock came to be.