Word-of-mouse-podcast

Click Here for WOMB Downloadable pdf file How Can You Elevate YOUR Business In The Eyes of Current & Potential Customers? Hold onto your socks, or toes; whichever is easily accessible. This strategy is going to surprise you.  AND because only the tiniest percentage of businesses commit to this, it is another, very powerful, strategy to set your business apart from others in your industry, develop raving fans, and loyal customers!  So let’s get started. […]

Click Here for Downloadable pdf file of WOMB8 Once Upon a—Business—Time . . . Adding ‘story’ to your marketing message, is the next level for “upgrading” your “Secret Sauce.” What does “story” have to do with business . . .? Everything! Writing your marketing content as a story, speaking to your target audience through story, helps your customer, or prospective customer, identify with what’s being said in your marketing message. It translates into “your company […]

Click here for WOMB7 Show Notes as a downloadable pdf Imagine prospective customers searching for answers to their questions or solutions to their problems—those questions or problems that have to do with the products/services your business offers. Then imagine, that among the best results from their online search are a blog post, an article, a how-to video, or Frequently Asked Question (FAQ) which was posted on YOUR website. And when they reach for that answer, […]

Click here for Show Notes as a Downloadable pdf When the content of your marketing messages is focused on the needs and problems of your target audience with information and keywords important to these prospects, your buiness message is far more likely to be found during online searches. It is also more likely to be remembered, whether it was seen online or offline, because you are speaking to your prospective customer rather than pushing your […]

WOMB4 Show Notes as a Downloadable pdf A Social Media Marketing Example: Business Goes From Zero to Hero in 24 Hours I’ll share with you a great example of one customer’s huge problem with a company, which transformed into an amazing “save” for the business because that company utilized social media channels and actively participated in those channels. This is a true story, shared at a marketing conference I attended: a bride-to-be orders her wedding […]

WOMB5 Show Notes as a Downloadable pdf   Status Quo Marketing: Messages With No “Secret Sauce” There exist tons upon tons of marketing in our world: in print, in display ads, and on the Internet. Almost all of it focuses on the companies which are doing the marketing; meaning, the marketing messages are about how Company X: is #4 in their overall industry, the best of their industry in their home state or county, have […]

WOMB3 Show Notes as a Downloadable pdf   Social media ushered a quantum leap change in the manner and speed at which people can share their opinions. And that speed is mind-boggling! But it’s important to remember that word of mouth marketing can be positive or negative. You cannot control word of mouth marketing, you can only influence it. People can, and will, ‘sing your praises’ in social media when they are delighted with your […]

WOMB2 Show Notes as a Downloadable pdf Word of mouth marketing has been around for millennia.  No doubt, even before the use of “money” as we know it. When ‘currency’ was just the trading of goods or services, there was word of mouth marketing. Word of mouth marketing has always been a best friend of business owners.  Let’s say, your business takes care of a new customer, we’ll call him Brandon.  Brandon is especially happy […]

WOMB1 Show Notes as Downloadable pdf NEW Book Word of MOUSE – Today’s Word of Mouth Marketing:  How to Use Social Media in Small Business for Take-it-to-the-BANK Results Available on Amazon on 11/12/13. That’s Tuesday, Nov. 12 Online Book Launching Party 11/12/13, 1-3 PM Pacific Standard Time Amazon purchases on 11/12/13 get FREE social media marketing consultation for their business   Welcome to episode one of the Word of MOUSE Blog Show; an introduction to […]