What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021?

How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels?

Those are just some of the questions that I’m going to be asking today’s guest on Digital Marketing Radio Episode 241 - a man with over 30 years of experience in marketing, digital strategy and product management, for companies ranging from startups to global brands such as Madison Square Garden, Johnson & Johnson and National Geographic.

He’s founded three digital strategy and marketing agencies and is currently CEO of digital marketing service firm Boomtime - welcome to DMR - JP Clement.

Secret Software

Share a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...

JP's answer: Usher Connect

Next On The List

What's one marketing activity or tool that you haven't tried yet, but you want to test soon?

JP's answer: Webeo & If>So

Magical Marketer

Who's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them? 

JP's answer: Wes Lemos